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      <description>Fan merchandise is said to have been born in the 1940s when music fangirls, or “Bobby-soxers” (named for the socks that girls often wore at the time), would scribble their favourite musicians’ names on their clothes. Music merchandise has since evolved into a globally celebrated phenomenon, and recent years have seen the wave transform into a tsunami that touches every industry – from high fashion to politics.
The internet has put fan culture, much like everything else, on steroids. After all,...</description>
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      <pubDate>Mon, 12 Oct 2020 18:30:16 +0000</pubDate>
      <title>From Taylor Swift to Joe Biden, the power of fan merchandise shows no sign of ebbing</title>
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      <description>There’s one trend that fashion weeks across the globe consistently have in common: performative crowds of peacocking attendees. Every season, the industry moves between various cities – from Seoul to London – to see designers reveal their new collections in theatrical catwalk shows and presentations, but the real show is on the streets outside.
Because of the coronavirus pandemic, the usual fashion week routine of crowds piling into venues, sitting thigh-to-thigh and squashing to fit onto rows...</description>
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      <pubDate>Mon, 06 Jul 2020 12:30:13 +0000</pubDate>
      <title>How street style changed fashion weeks, and why its future is in doubt as industry resets after the pandemic</title>
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      <description>Gao Dekang once revealed to a British newspaper that he started Bosideng in 1976 with no money and eight sewing machines. That vision encapsulates the brand’s meticulous attention to craft, as each of its down jackets undergoes 150 steps and is tested by 62 skilled technicians before release.
Bosideng has evolved to be a household go-to in China for technical, weather-resistant outerwear. The company, as a conglomerate, also manufactures down jackets for brands like The North Face, Adidas and...</description>
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      <pubDate>Sun, 01 Mar 2020 23:30:14 +0000</pubDate>
      <title>How Chinese puffer jacket maker Bosideng plans to go global: innovate, collaborate and rebrand</title>
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