https://www.scmp.com/rss/505532/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com [Sponsored Article] The rapid rise of digital media in recent years has had a major impact on the marketing sector, bringing a host of challenges and opportunities. New tools and technologies have made it possible to track results and manage strategies far more effectively. And with mobile devices giving users easy online access, marketers and advertisers can now use the collected data to build a clearer picture of consumer preferences and how prospective buyers choose to be engaged. Besides... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127272/marketing?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127272/marketing?utm_source=rss_feed Mon, 08 Jan 2018 08:13:09 +0000 [Sponsored Article] The business community has been getting very excited about the possibilities of digital marketing for some time now – and it’s not difficult to see why.  The opportunities digital marketing offers to develop interactive online relationships and communities present huge potential advantages. The way it enables data to be extracted and analyzed in real time means marketing campaigns can be quickly fine-tuned. And by shortening the time between finding a product and deciding to... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127271/dean?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127271/dean?utm_source=rss_feed Mon, 08 Jan 2018 08:13:04 +0000 [Sponsored Article] That, of course, is no simple task. On the one hand, it means meeting the mobile consumer’s ever higher expectations for speed, security and personalization. On the other, it involves giving businesses the tools not just to supply relevant messages in formats suited to multiple channels and devices, but also to understand, analyze and anticipate new needs and different customer preferences. Digital ads can help businesses reach audiences in ways that other mediums cannot... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127253/google-makes?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127253/google-makes?utm_source=rss_feed Mon, 08 Jan 2018 08:12:58 +0000 [Sponsored Article] Parent company Tencent is a leading provider of Internet value added services in China, providing social platforms, such as the ubiquitous QQ (QQ Instant Messenger) and Weixin/WeChat, as well as the digital content services under the “Connection” Strategy. TME was created in 2016 to mainly manage the company’s three online streaming sites, QQ Music, Kugou, and Kuwo, amongst which, QQ Music is now the largest online streaming site in mainland China. Together, these three are... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127252/tencent-music?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127252/tencent-music?utm_source=rss_feed Mon, 08 Jan 2018 08:12:54 +0000 [Sponsored Article] According to Randy Lai, CEO of McDonald’s Hong Kong, with the highest level of smartphone penetration and internet usage in Asia, Hong Kong presents digital marketers with innumerable opportunities to reach consumers. Various survey findings indicate that about 96 per cent of Hong Kong smartphone owners log on to the internet every day, and spend as much time as 180 minutes online. Hong Kong’s digital readiness, coupled with the transition from conventional to digital... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127249/mcdigitizing?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127249/mcdigitizing?utm_source=rss_feed Mon, 08 Jan 2018 08:12:49 +0000 [Sponsored Article]  TVB is the first wireless commercial television station in Hong Kong. It has provided free-to-air broadcasting channels for Hongkongers for over 50 years. To sustain and build on its market share of advertising revenue, and meet changing viewer preferences, TVB launched myTV SUPER in 2016. This over-the-top (OTT) platform has so far attracted more than 5 million subscribers. An OTT platform can sell media such as movies directly to the public via the internet. “With 35 to 40... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127240/tvb-expands?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127240/tvb-expands?utm_source=rss_feed Mon, 08 Jan 2018 08:12:45 +0000 [Sponsored Article]  With digital technology now making it possible to communicate and inform in a faster and more customer-specific way, Professor AV Muthukrishnan, Head of the Department of Marketing at the HKUST Business School, believes it is important to assess its significance and potential impact. “The major function of marketing is to inform and persuade customers,” he says, adding that developments in virtual reality and live streaming are taking things to a whole new level. He notes... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127238/putting-digital?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127238/putting-digital?utm_source=rss_feed Mon, 08 Jan 2018 08:12:18 +0000 [Sponsored Article] Visual attention is a scarce resource in a world where we are bombarded with commercials, websites banners, and ads on buses and in the MTR. It is also of critical importance for people trying to drive sales transactions. To understand which “messages” attract attention or are ignored, marketers have long been interested in measuring the eye movements of consumers. For instance, even a century ago, researchers used photography or sometimes hid behind curtains to observe the... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127235/eye-tracking?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127235/eye-tracking?utm_source=rss_feed Mon, 08 Jan 2018 08:12:14 +0000 [Sponsored Article] Recent evolutions in technology and consumer behavior offer opportunities and motivation for businesses to use social information in their marketing activities and strategies. The high penetration of social media means many websites now integrate plug-ins to encourage consumers to “like, share, and follow”. As consumers frequently refer to reviews when making their own purchase decisions, businesses are also providing channels for customers to share their experience with... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127020/influencing?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127020/influencing?utm_source=rss_feed Mon, 08 Jan 2018 08:12:08 +0000 [Sponsored Article]  Digital consumers are living their lives in micro-moments: purchase moments, discovery moments, action moments, et cetera. In those moments, consumers want to know, say, go, or buy, and they expect brands to address their immediate needs with real-time relevance. Thanks to mobile, micro-moments can happen anytime, anywhere. More importantly, micro-moments can be measured and managed. I-Want-To-Know Moment Consumer expectations for “right here, right now” experiences have... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127019/micro-moments?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127019/micro-moments?utm_source=rss_feed Mon, 08 Jan 2018 08:12:03 +0000 [Sponsored Article]  Simply asking consumers how they are influenced by different elements of the marketing mix, including products, brands, retail stores and salespeople is a largely ineffective approach. That’s because consumers are often unwilling or unable to describe the nature of the influence with any degree of accuracy. Indeed, we know that marketing - and other aspects of our environment - can affect psychological experiences and behavior so subtly that individuals can fail to realise... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127017/unconscious?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2127017/unconscious?utm_source=rss_feed Mon, 08 Jan 2018 08:11:59 +0000 [Sponsored Article]  Consumers often have to wait to acquire products or services (e.g., wait in line to check out at supermarkets or queue up to withdraw money from an ATM). It has been shown that consumers typically perceive these waiting experiences negatively and that longer waits contribute to lower customer satisfaction. In this research, we aim to gain a better understanding of how consumers perceive the length of a wait. Imagine you are at the dentist’s, waiting to have your teeth... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126999/how-long-did-i?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126999/how-long-did-i?utm_source=rss_feed Fri, 05 Jan 2018 09:24:42 +0000 [Sponsored Article]  HKUST’s new Behavioral Sciences Research Lab, which opened in 2016, is a dedicated facility where researchers can carry out experiments on human behavior. “There are many departments that perform research here [in the Behavioral Sciences Research Lab],” explains the new lab’s founding director Rashmi Adaval, a professor in the Department of Marketing. “The departments that are using the lab right now are marketing, management, economics, and information systems,” she... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126986/best-behavior?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126986/best-behavior?utm_source=rss_feed Fri, 05 Jan 2018 09:24:37 +0000 [Sponsored Article]  In the Financial Times (FT) Global EMBA Rankings announced in October 2017, the Kellogg-HKUST EMBA program was ranked No.1 in the world, topping the highly respected chart for the eighth time. The celebration party was held on 24 November 2017 at the Four Seasons Hotel Hong Kong to mark this meaningful milestone. Senior members of the Court and management of HKUST and the Business School Advisory Council joined the program students and alumni, and faculty and staff, to... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126985/toasting-legend?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126985/toasting-legend?utm_source=rss_feed Fri, 05 Jan 2018 09:24:33 +0000 [Sponsored Article]  The Hong Kong Fintech Week was staged at the Hong Kong Convention and Exhibition Centre, and saw HKUST faculty engaging in lively discussions with senior executives and business leaders on the digital future of the financial services industry. Trading on smart data The audience heard three important talks on related themes. First, Professor Mike So, from the Business School’s Department of Information Systems, Business Statistics & Operations Management, spoke on the “Use of... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126955/big-datas-human?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126955/big-datas-human?utm_source=rss_feed Fri, 05 Jan 2018 09:24:28 +0000 [Sponsored Article]  UHackFin was a competition open to current students and alumni of tertiary-level institutions in Hong Kong, and 24 teams took the opportunity to combine creative ideas with technical skills to build a new app, system or product with the potential to disrupt the finance industry. Run with the support of the HKUST Entrepreneurship Center and sponsored by Alibaba Cloud, UHackFin took place on 4 and 5 November, bringing the inaugural FinTech University week to a successful... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126953/uhackfin-brings?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126953/uhackfin-brings?utm_source=rss_feed Fri, 05 Jan 2018 09:24:24 +0000 [Sponsored Article] Jiao Long was trained as a mechanical engineer, but driven by his curiosity, he chose a different path and joined the media and communications business after he graduated. After 16 years, he has grown and become a high flyer in the burgeoning marketing and advertising industry in China. An HKUST EMBA graduate, Jiao is currently the CEO of BlueDigital, the flagship digital marketing arm of BlueFocus Communication Group -- China’s leading PR agency, with clients ranging from... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126661/media-champion?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126661/media-champion?utm_source=rss_feed Fri, 05 Jan 2018 09:24:19 +0000 [Sponsored Article]  A two-day meeting hosted by HKUST Business School brought together deans and academic directors for the 12th Global Network for Advanced Management (GNAM) on 4 and 5 of December 2017. The attendees discussed issues ranging from the criteria for membership and governance of the network, to student engagement and prospects for further collaboration and partnerships. Professor Tam Kar Yan, Dean of HKUST Business School, was exceptionally pleased to see that almost 40 deans and... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126656/global-network?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126656/global-network?utm_source=rss_feed Fri, 05 Jan 2018 09:24:15 +0000 [Sponsored Article] The part-time program, lasting 17 months, has been designed to help forward-looking business leaders capitalize on new markets and opportunities emerging across that extensive region, partly as a result of China’s Belt and Road economic initiative. Courses will be taught in English by HKUST and SKOLKOVO faculty members, but there will also be six international modules focusing on innovation and entrepreneurship. These will involve visits to China, Israel, Kazakhstan, Russia,... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126655/eurasia-focused?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126655/eurasia-focused?utm_source=rss_feed Fri, 05 Jan 2018 09:24:08 +0000 [Sponsored Article]  Fire Sales and House Prices: Evidence from Estate Sales Due to Sudden Death ANDERSEN, Steffen | NIELSEN, Kasper Meisner Management Science 63 (1), 201-212. January 2017    Why and when do forced sales of assets result in discounts of “fire sale” proportions? Although it is known that fire sale discounts exist and can be substantial, it has been difficult to identify when forced sales result in fire sale discounts. Forced sales are typically triggered by industry-wide or... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126863/when-forced?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126863/when-forced?utm_source=rss_feed Fri, 05 Jan 2018 03:58:32 +0000 [Sponsored Article]  Dynamic Pricing and Inventory Management with Dual Suppliers of Different Lead Times and Disruption Risks GONG, Xiting | CHAO, Xiuli | ZHENG, Shaohui Production and Operations Management 23(2014), 2058-2074    Accidents, natural disasters, labor strikes, quality issues, machine breakdowns… such supply disruptions are the stuff of nightmares for senior managers. Two strategies widely used to mitigate these problems are source diversification and demand/pricing... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126858/managing?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126858/managing?utm_source=rss_feed Fri, 05 Jan 2018 03:58:26 +0000 [Sponsored Article] Too Many Motives? The Interactive Effects of Multiple Motives on Organisational Citizenship Behaviour TAKEUCHI, Riki | BOLINO, Mark C. | LIN, Cheng-Chen Journal of Applied Psychology, 2015, Vol. 100, No. 4   Organisational citizenship behaviour (OCB), in which employees contribute to the well-being of their organisation through their voluntary actions, is generally considered critical to organisational performance and long-term viability. Numerous studies have teased out the... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126853/being-helpful?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126853/being-helpful?utm_source=rss_feed Fri, 05 Jan 2018 03:58:21 +0000 [Sponsored Article]  Short Selling and Earnings Management: A Controlled Experiment FANG, Vivian W. | HUANG, Allen | KARPOFF, Jonathan M. The Journal of Finance, June 2016, Vol. 71, Iss. 3, pp. 1251-1293    Short selling is undoubtedly a controversial activity; it is motivated by the belief that the price of the stock will decline, so it can be bought back at a profit. Previous research has shown that short sellers can identify earnings manipulation and fraud before they are publicly revealed.... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126849/can-short?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126849/can-short?utm_source=rss_feed Fri, 05 Jan 2018 03:58:15 +0000 [Sponsored Article] Harbingers of Failure ANDERSON, Eric T | LIN, Song | SIMESTER, Duncan | TUCKER, Catherine Journal of Marketing Research, Vol. LII, October 2015   Diet Crystal Pepsi was launched in 1992 after getting a strong response in test markets, but a year later the product was pulled from the shelves after weak sales. Similarly, Frito Lay Lemonade and countless other products that passed the pilot phase went on to be failures. How could there be such a mismatch of early promise and... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126837/harbingers?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126837/harbingers?utm_source=rss_feed Fri, 05 Jan 2018 03:58:10 +0000 [Sponsored Article]  Sentiments, financial markets, and macroeconomic fluctuations BENHABIB, Jess | LIU, Xuewen | WANG, Pengfei Journal of Financial Economics , 2016, 120 (2), 420 - 443    The financial sector plays a central role in the modern economy, as is evident from the wide and deep macroeconomic impact of the global financial crisis in 2007–2009. There are at least two channels through which the financial sector can influence the “real economy” -- the part concerned with producing goods... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126834/how-sentiments?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126834/how-sentiments?utm_source=rss_feed Fri, 05 Jan 2018 03:58:04 +0000 [Sponsored Article]  Product Launches and Buying Frenzies: A Dynamic Perspective COUNTRY, Pascal | NASIRY, Javad Production & Operations Management, 25, 1, 2016, 143-152    We’ve all seen the photos of people queuing outside stores, eager to buy the latest hot product. “Buying frenzies” are a favorite topic in the media, and everyone has an opinion about them, and many may have even joined such a queue for a mobile phone or game console. One of Hong Kong’s most notable buying frenzies occurred... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126793/economics?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126793/economics?utm_source=rss_feed Fri, 05 Jan 2018 03:57:59 +0000 [Sponsored Article]  Relational Changes during Role Transitions: the Interplay of Efficiency and Cohesion JONCZYK, Claudia D. | LEE, Yonghoon G | GALUNIC, Charles D. | BENSAOU, Ben M. Academy of Management Journal, 59: 956-982   You are an auditor, consultant or lawyer, and you have just been promoted to a management role. Congratulations! But, wait, don’t get too carried away – what will this new and more responsible role mean in terms of your relationships within the workplace? Who comes into... https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126786/push-and-pull?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/education/topics/hkust-biz-school-magazine/article/2126786/push-and-pull?utm_source=rss_feed Fri, 05 Jan 2018 03:57:37 +0000