https://www.scmp.com/rss/505965/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com It’s no secret that both modern and heritage fashion houses employ myriad strategies in a bid to retain current clients, and attract future buyers, all while preserving the value and prestige of their product. The idea that luxury brands increase prices on a regular basis goes far beyond keeping up with factors such as inflation. Rather, for many companies and industry analysts, it’s seen as a way to control brand image and ensure the perception of prestige remains – something that’s widely... https://www.scmp.com/magazines/style/luxury/article/3127998/real-reason-louis-vuitton-and-chanel-are-raising-their?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/article/3127998/real-reason-louis-vuitton-and-chanel-are-raising-their?utm_source=rss_feed Tue, 06 Apr 2021 04:00:08 +0000 Imagine this: your doctor knows exactly what diseases you may be predisposed to and creates a personalised and proactive lifestyle plan to delay and prevent disease, ensure that your future children are born healthy and free of said predisposition, and that scientists and health care professionals are able to get ahead of common ailments to find a cure that prevents future suffering. Remarkably, all of these potential outcomes are being made possible with evolving trends in DNA testing, and the... https://www.scmp.com/magazines/style/luxury/article/3120063/covid-19-made-dna-tests-popular-wellness-not-just-ancestry?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/article/3120063/covid-19-made-dna-tests-popular-wellness-not-just-ancestry?utm_source=rss_feed Tue, 02 Feb 2021 02:00:10 +0000 A United States Air Force veteran made international headlines earlier this year after learning that the watch he originally bought for scuba diving nearly 50 years ago for less than a month’s wages (around US$350) is now worth over US$700,000 in today’s market. Half a century later, that 1971 Rolex Cosmograph Daytona Oyster – along with its original case, packaging, warranty papers and receipts – has been appraised at 2,000 times its original sticker price, easily beating any equivalent stock... https://www.scmp.com/magazines/style/luxury/article/3113619/did-you-know-investing-rolex-could-make-you-us700000-richer?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/article/3113619/did-you-know-investing-rolex-could-make-you-us700000-richer?utm_source=rss_feed Sun, 13 Dec 2020 22:00:05 +0000 Flip open any celebrity magazine or check any high profile Instagram account and you’ll notice something: it’s no longer just about the clothes of Kate Middleton or Kim Kardashian but rather those of their beyond-stylish spawn. You’d probably have seen Prince George in stripy polo from Rachel Riley on a number of occasions, or Princess Charlotte wearing the Celina Marie-Chantal designed by Princess Marie-Chantal of Greece. Cardi B’s Instagram post featuring herself and her daughter Kulture... https://www.scmp.com/magazines/style/news-trends/article/3104051/kim-kardashians-daughter-north-west-modelling-royal?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3104051/kim-kardashians-daughter-north-west-modelling-royal?utm_source=rss_feed Sun, 04 Oct 2020 04:00:15 +0000 Kaitlyn McInnis Kaitlyn McInnis There is certainly a lot to be said for the sensory experience that a live auction, especially a collector car auction, provides – the atmosphere of the crowd, the sights, sounds and smells of the cars driving across the stage, and the in-person interaction between client and auction house. However, as more and more international auction houses go digital, those live auctions may become few and far between. “Putting the damage the economy will inflict on the luxury market aside, I think that... https://www.scmp.com/magazines/style/news-trends/article/3088868/coronavirus-killed-thrill-auction-house-sothebys?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3088868/coronavirus-killed-thrill-auction-house-sothebys?utm_source=rss_feed Sun, 14 Jun 2020 22:00:16 +0000