https://www.scmp.com/rss/508354/feed Alvaro Sanchez is a senior producer at MediaMonks. While his education is in business and marketing, his experience in the creative and technology fields integrates disciplines including 3D animation, CGI, robotics and VR. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com The Covid-19 pandemic has rapidly accelerated the adoption of digital technology, which in turn has touched seemingly every aspect of our lives: socialising, shopping, working from home and more. Extended reality (XR) – an umbrella term for immersive technologies such as virtual reality (VR) and augmented reality (AR) – has perhaps benefited most from the pandemic’s early lockdown days, by enabling consumers to explore and meet within distinct virtual environments from home. Video game news site... https://www.scmp.com/tech/innovation/article/3117372/how-extended-reality-technology-can-help-brands-build-better-b2b?utm_source=rss_feed https://www.scmp.com/tech/innovation/article/3117372/how-extended-reality-technology-can-help-brands-build-better-b2b?utm_source=rss_feed Thu, 14 Jan 2021 04:00:10 +0000