https://www.scmp.com/rss/509167/feed Vaughan Ryan is managing director of Nielsen’s Consumer Intelligence business in Asia. He holds a master’s degree in international business from Swinburne University, Melbourne, Australia. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com We have entered the end of the beginning of e-commerce in Asia. Just as Asia has led the retail growth engine over the last decade, it now accounts for over 50 per cent of the world’s e-commerce sales. Today, it is no longer a question of whether people will shop online but rather how frequently they buy and how much they will spend. E-commerce was always destined to transform retail, but Covid-19, without question, accelerated its trajectory. While the first 25 years brought digital access and... https://www.scmp.com/comment/opinion/article/3125272/e-commerce-starts-mature-asia-retailers-must-rise-new-challenges?utm_source=rss_feed https://www.scmp.com/comment/opinion/article/3125272/e-commerce-starts-mature-asia-retailers-must-rise-new-challenges?utm_source=rss_feed Sun, 14 Mar 2021 13:45:17 +0000