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      <description>This article was originally published on INMA’s ‘Big Data for News Pulishers Blog’ on 13 June, 2022.
Written by: Romain Rouquier, Vice President of Data, SCMP
In 2016, we pivoted to serving a worldwide audience with comprehensive and insightful China coverage — and the majority of our readership is now based overseas. Today, SCMP is the platform of choice for informed discourse on China and its impact on the world.
To meet the needs of our diverse global readership, we’ve taken a data-first...</description>
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      <pubDate>Mon, 25 Jul 2022 09:26:10 +0000</pubDate>
      <title>Data prediction models and enhanced personalisation converts readership</title>
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      <description>Today, I officially begin my journey at the South China Morning Post as CEO. While this signifies new beginnings and exciting prospects beyond my imagination, in many ways, it also feels like coming home.
My journey which has brought me to this moment at SCMP comes full circle, harkening my time with media institutions in the first decade of my career and my subsequent transition to highly digital and tech focused growth companies.
In many ways, SCMP is the perfect destination for me as a...</description>
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      <pubDate>Fri, 15 Jul 2022 15:17:53 +0000</pubDate>
      <title>On new beginnings and homecoming</title>
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      <description>This article was originally published on INMA’s ‘Satisfying Audiences Blog’ on 20 December, 2021.
Written by: Razlan Manjaji, Head of Global Events, SCMP
The South China Morning Post, backed by the full extent of its resources as Hong Kong’s English-language newspaper of record, stages several of the most influential conferences, seminar series, industry award programmes and brand-building occasions in the Greater China region. The South China Morning Post (SCMP) is primarily involved in three...</description>
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      <pubDate>Wed, 13 Jul 2022 08:57:11 +0000</pubDate>
      <title>South China Morning Post pivots events strategy, discovers new opportunities with hybrid events</title>
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      <description>This article was originally published on INMA’s ‘Audio &amp; Video Innovations’ Blog on 12 September, 2021.
Written by: Mat Booth, Director of Video, SCMP
At the beginning of the COVID-19 pandemic, all eyes around the world were focused on China. The South China Morning Post (SCMP) was at the centre of that storm, reporting from the ground and publishing videos showing the chaos and fear at the initial epicentre of the disease.
As the virus spread around the world, reducing major cities to ghost...</description>
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      <pubDate>Wed, 13 Jul 2022 08:56:25 +0000</pubDate>
      <title>SCMP uses personal narratives, explainer videos to keep people engaged in COVID content</title>
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      <description>This article was originally published on INMA’s ‘Big Data For News Publishers’ Blog on 22 February, 2021.
Co-written by:
Romain Rouquier, Vice President of Data, SCMP
Korey Lee, ex-Vice President of Data, SCMP
With the increasing use of data to make informed decisions at the South China Morning Post, the team has been dedicated to creating a data-driven culture across departments. To do that, we’ve focused on democratising access to data and empowering employees from across departments to solve...</description>
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      <pubDate>Wed, 13 Jul 2022 08:53:31 +0000</pubDate>
      <title>SCMP elevated company’s data culture with in-house data champions programme</title>
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      <description>This article was originally published on INMA’s ‘Audio &amp; Video Innovations’ Blog on 21 December, 2020.
Written by: Mat Booth, Director of Video, SCMP
China’s Rebel City is a four-part documentary released by the South China Morning Post that tells the dramatic story of a city at the crossroads. It was published in its entirety on December 8, 2020.
The 2019 protests were among the world’s most visible political events, with local and international news media focusing on confrontations between...</description>
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      <pubDate>Wed, 13 Jul 2022 08:50:56 +0000</pubDate>
      <title>SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests</title>
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      <description>This article was originally published on INMA’s ‘Audio &amp; Video Innovations’ Blog on 4 April, 2020.
Written by: Mat Booth, Director of Video, SCMP
How does a video team for a news organisation effectively cover the pandemic and its effects, while being caught in its grips like everyone else, forcing everyone to work from home? In the midst of this difficult time, we’ve tried to meet the challenges head on. Here’s how my team and I have approached this so far for the South China Morning Post in...</description>
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      <pubDate>Wed, 13 Jul 2022 08:46:52 +0000</pubDate>
      <title>How South China Morning Post’s video team stayed agile while covering COVID-19 working from home</title>
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