https://www.scmp.com/rss/513349/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com K-pop has undoubtedly influenced the world in many ways beyond music – particularly fashion. Thanks to their strong social media presence and fearless style, several K-pop idols have signed lucrative contracts to become ambassadors for luxury brands – just look at Blackpink’s Jennie relationship with Chanel and Exo’s Kai with Gucci. However the most forward-thinking K-pop stars go one step further and realise their passion for fashion with their own entrepreneurial endeavours. Here are seven... https://www.scmp.com/magazines/style/celebrity/article/3188893/7-k-pop-idols-who-founded-their-own-fashion-brands?utm_source=rss_feed https://www.scmp.com/magazines/style/celebrity/article/3188893/7-k-pop-idols-who-founded-their-own-fashion-brands?utm_source=rss_feed Mon, 15 Aug 2022 03:55:53 +0000