https://www.scmp.com/rss/513612/feed David is the chief financial officer at AI marketing technology platform EternityX, which is an award-winning business that connects regional and international brands with the Chinese market. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Web3, non-fungible tokens (NFTs) and the metaverse are the latest buzzwords capturing imaginations globally. Just as e-commerce has revolutionised how bricks-and-mortar stores operate, Web3 will rewrite the future of the retail industry. By embracing Web3, brands can tap into the all-important Gen Z and Millennial segments and reach their targeted audiences more effectively. By using NFTs, meanwhile, they can create a more strategic customer relationship management (CRM) programme and enhance... https://www.scmp.com/business/companies/article/3192231/how-shopping-centre-owners-and-retailers-can-prepare-web3-and?utm_source=rss_feed https://www.scmp.com/business/companies/article/3192231/how-shopping-centre-owners-and-retailers-can-prepare-web3-and?utm_source=rss_feed Tue, 13 Sep 2022 04:00:12 +0000