https://www.scmp.com/rss/514726/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com It’s no secret that some of the world’s most established luxury fashion houses understand the global influence of today’s hottest Korean stars. One only has to check the social media feeds of brands like Chanel and Fendi to see Korean celebrities promoting their clothes and accessories. Actors like Lee Min-ho, IU and Yoo Ah-in have all had their fair share of ambassadorships over the years. On the K-pop idol front, we’ve seen this interest in how all seven members of BTS were welcomed to the... https://www.scmp.com/magazines/style/luxury/article/3206990/5-rookie-k-pop-groups-rocking-luxury-fashion-world-newjeans-danielle-ambassador-louis-vuitton-while?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/article/3206990/5-rookie-k-pop-groups-rocking-luxury-fashion-world-newjeans-danielle-ambassador-louis-vuitton-while?utm_source=rss_feed Tue, 17 Jan 2023 04:00:26 +0000