https://www.scmp.com/rss/515914/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Jolene Otremba Jolene Otremba As artificial intelligence (AI) reshapes industries, and competition to gain a place at an elite university intensifies, parents in Hong Kong are being urged to look beyond grades and technical skills when preparing their children for the future. These themes dominated discussions at the SCMP International Schools Festival – Kowloon 2026 sponsored by Prudential Hong Kong Limited, held on March 21 at the Cordis Hotel. The annual event brought together leading international and private schools,... https://www.scmp.com/presented/business/topics/remarketing/article/3350715/superpowers-kids-need-ai-shaped-future-curiosity-creativity-character?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3350715/superpowers-kids-need-ai-shaped-future-curiosity-creativity-character?utm_source=rss_feed Thu, 23 Apr 2026 23:00:08 +0000 Jolene Otremba Jolene Otremba Artificial intelligence is reshaping Southeast Asia’s economic architecture — influencing how businesses scale, how small enterprises access capital and how essential services are delivered. At the South China Morning Post’s China Conference: Southeast Asia 2026, leaders across technology, finance, healthcare and insurance explored what it will take to turn digital momentum into inclusive growth. Held on February 10-11 at The St  Regis Jakarta, the conference brought together policymakers and... https://www.scmp.com/presented/business/topics/remarketing/article/3349503/live-conversation-how-talent-and-capital-are-powering-aseans-ai-ambitions?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3349503/live-conversation-how-talent-and-capital-are-powering-aseans-ai-ambitions?utm_source=rss_feed Sun, 12 Apr 2026 23:00:12 +0000 Jolene Otremba Jolene Otremba Government officials, sovereign investors, bankers and technology executives gathered at the South China Morning Post’s China Conference: Southeast Asia 2026 to examine how collaboration across capital, policy and innovation is shaping the region’s next growth phase. Held on February 10–11 at The St Regis Jakarta, the event coincided with the 75th anniversary of diplomatic ties between China and Indonesia. Discussions focused on supply chain diversification under the China+1 strategy,... https://www.scmp.com/presented/business/topics/remarketing/article/3348782/live-conversation-how-cross-sector-collaboration-powering-southeast-asias-growth-2026?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3348782/live-conversation-how-cross-sector-collaboration-powering-southeast-asias-growth-2026?utm_source=rss_feed Tue, 07 Apr 2026 23:00:10 +0000 Jolene Otremba Jolene Otremba Shaping the future of inclusion at the Hong Kong Inclusion Summit As Asian companies confront economic uncertainty, rapid technological change and intensifying competition for talent, business leaders gathering in Hong Kong on Monday argued that inclusion has moved beyond a “soft” agenda to become a strategic driver of performance, resilience and long-term value. The Hong Kong Inclusion Summit 2026, held at the Ocean Park Marriott Hotel and streamed to hundreds of participants across the region,... https://www.scmp.com/presented/business/topics/remarketing/article/3342285/live-conversation-shaping-future-inclusion-hong-kong-inclusion-summit-2026?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3342285/live-conversation-shaping-future-inclusion-hong-kong-inclusion-summit-2026?utm_source=rss_feed Tue, 03 Feb 2026 23:00:37 +0000 Jolene Otremba Jolene Otremba For a 160-year-old bank, HSBC is surprisingly comfortable with the idea that playing it safe may be the riskiest move of all. As Hong Kong pushes to consolidate its position as a global wealth hub, Cheuk Shum, head of marketing, HSBC Hong Kong, says the challenge for legacy brands in 2026 is not reinvention for its own sake, but relevance. “We have cool customers,” he says. “So I challenge the assumption that traditional clients are conservative.” Shum outlines a marketing philosophy built on... https://www.scmp.com/presented/business/topics/remarketing/article/3339773/2026-marketing-predictions-hsbcs-cheuk-shum?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3339773/2026-marketing-predictions-hsbcs-cheuk-shum?utm_source=rss_feed Wed, 14 Jan 2026 09:37:23 +0000 Jolene Otremba Jolene Otremba As global brands prepare for another year of economic uncertainty and shifting consumer expectations, some of the clearest clues about where marketing is heading may be emerging from the hospitality world. Black Sheep Restaurants founder Syed Asim Hussain, who has built one of Asia’s most prolific hospitality groups, believes the playbook for 2026 will centre on storytelling, community, clarity and long-term conviction.  “Our restaurants are living, breathing things,” he explains. “We look at... https://www.scmp.com/presented/business/topics/remarketing/article/3336721/2026-marketing-predictions-black-sheep-restaurants-founder-syed-asim-hussain?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3336721/2026-marketing-predictions-black-sheep-restaurants-founder-syed-asim-hussain?utm_source=rss_feed Thu, 18 Dec 2025 23:00:09 +0000 Jolene Otremba Jolene Otremba In the marketing world where the only constant is change, Rita Wong’s journey stands out as a testament to the power of curiosity, adaptability, and — most importantly — teamwork. Whether she is orchestrating the launch of virtual banks or steering legacy brands through modern transformation, she has built her career on one simple yet profound belief: “If we keep our minds open… we will find new breakthroughs.” This approach has served Wong well as the head of customer centricity and brand... https://www.scmp.com/presented/business/topics/remarketing/article/3330785/growth-conversation-aia-hong-kong-macaus-rita-wong?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3330785/growth-conversation-aia-hong-kong-macaus-rita-wong?utm_source=rss_feed Wed, 29 Oct 2025 23:00:14 +0000 Jolene Otremba Jolene Otremba Sir Martin Sorrell, founder and executive chairman of S4Capital, views Asia as a powerhouse of opportunities. And he says in order to thrive, marketers must innovate, adapt, and stay ahead in a rapidly evolving landscape. Because the future of marketing lies with those who embrace change, tell compelling stories, and harness technology with bold creativity. Bullish on Asia With decades of experience transforming the global advertising industry, and citing forecasts, Sir Martin notes that by... https://www.scmp.com/presented/business/topics/remarketing/article/3328600/growth-conversation-s4capitals-sir-martin-sorrell?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3328600/growth-conversation-s4capitals-sir-martin-sorrell?utm_source=rss_feed Tue, 14 Oct 2025 00:37:32 +0000 Jolene Otremba Jolene Otremba Insurance is a fast-evolving industry where customer needs and technology shift constantly, and this is something Celia Ling, chief marketing officer of Manulife Hong Kong and Macau, knows only too well. With more than 25 years of global experience spanning continents and disciplines, few leaders have left as significant a mark or helped redefine marketing’s strategic role as Ling, who has demonstrated how marketers can embrace change, leverage data, and foster customer-centric innovation. Ling... https://www.scmp.com/presented/business/topics/remarketing/article/3327284/growth-conversation-manulife-hong-kong-macaus-celia-ling?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3327284/growth-conversation-manulife-hong-kong-macaus-celia-ling?utm_source=rss_feed Wed, 01 Oct 2025 23:00:09 +0000 Jolene Otremba Jolene Otremba The Hong Kong-Asean Summit 2025, held at The Fullerton Ocean Park Hotel Hong Kong on Tuesday, 9 September, saw more than 300 business leaders, policymakers, and industry experts gather to discuss how the city can expand its role as a super-connector between mainland China and Asean nations. With a focus on economic integration and innovation, the summit provided key insights into the opportunities and challenges that are shaping one of the world’s fastest-growing regions. Daryl Ng Win Kong,... https://www.scmp.com/presented/business/topics/remarketing/article/3326221/live-conversation-hong-kong-asean-summit-2025?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3326221/live-conversation-hong-kong-asean-summit-2025?utm_source=rss_feed Wed, 24 Sep 2025 23:00:10 +0000 Jolene Otremba Jolene Otremba As the chief marketing officer at Invest Hong Kong (InvestHK), Edith Wong's success is built on extensive experience in public organisations and a deep understanding of Hong Kong's ongoing, multifaceted evolution. “Hong Kong keeps evolving, and Hong Kong never stands still,” she says, emphasising the city’s adaptability and resilience. Her journey began with roles in organisations such as the Hong Kong Productivity Council  and the Airport Authority Hong Kong, eventually leading her to... https://www.scmp.com/presented/business/topics/remarketing/article/3322462/growth-conversation-investhks-edith-wong?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3322462/growth-conversation-investhks-edith-wong?utm_source=rss_feed Wed, 20 Aug 2025 23:00:09 +0000 Jolene Otremba Jolene Otremba In the fast-paced world of marketing, Tina Chao has propelled McDonald’s Hong Kong from a fast-food chain into a cutting-edge brand that resonates with Generation Z. As the chief marketing and digital customer experience officer at McDonald’s Hong Kong, her journey – from a finance trainee at an oil company to leading some of the brand’s most innovative campaigns – reflects her curiosity and forward-thinking approach. Chao’s career began at Shell, where a graduate training programme exposed her... https://www.scmp.com/presented/business/topics/remarketing/article/3319189/growth-conversation-mcdonalds-hong-kongs-tina-chao?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3319189/growth-conversation-mcdonalds-hong-kongs-tina-chao?utm_source=rss_feed Wed, 23 Jul 2025 23:00:09 +0000 Victoria Burrows Victoria Burrows The South China Morning Post’s China Conference 2025 brought together renowned experts, innovators and leaders to offer insiders’ insights into the complex dynamics shaping China today, as well as Hong Kong’s role in a rapidly changing geopolitical landscape. The event shed light on how the city can leverage its enviable position as a superconnector between China and the world by embracing innovation and further strengthening its already formidable success in sectors such as finance, trade,... https://www.scmp.com/presented/business/topics/remarketing/article/3318389/live-conversation-scmps-china-conference-hong-kong-2025?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3318389/live-conversation-scmps-china-conference-hong-kong-2025?utm_source=rss_feed Wed, 16 Jul 2025 23:00:15 +0000 Colin Ruffell Colin Ruffell South China Morning Post (SCMP) Advertising+ and its insights partner, Ipsos Hong Kong, launched its third annual brand study at The St. Regis Hong Kong on June 25, in front of an influential audience of more than 200 marketing and key business figures. A number of leading marketers and creative leaders spoke at the event, sharing their insights on the role of brand in driving growth, resilience and loyalty. Additionally, CEOs and senior leaders from over 20 agencies participated in a... https://www.scmp.com/presented/business/topics/remarketing/article/3318162/how-resilient-brands-grow-volatile-times?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3318162/how-resilient-brands-grow-volatile-times?utm_source=rss_feed Mon, 14 Jul 2025 23:00:11 +0000 Jolene Otremba Jolene Otremba In the ever-changing world of marketing, few professionals have seamlessly combined creative vision with cultural impact like Kitty Wong, head of marketing and communications at Hong Kong’s historical cultural landmark, Tai Kwun.  From her early days in advertising to her transformative role at the restored Central Police Station compound, Wong’s career is a testament to the power of storytelling, authenticity and bold innovation. A philosophy for success Her marketing journey began in the... https://www.scmp.com/presented/business/topics/remarketing/article/3314575/growth-conversation-tai-kwuns-kitty-wong?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3314575/growth-conversation-tai-kwuns-kitty-wong?utm_source=rss_feed Wed, 18 Jun 2025 23:00:08 +0000 Jolene Otremba Jolene Otremba Over the past three decades, the entertainment and tourism industries in mainland China, Macau, and Hong Kong have experienced a remarkable transformation. For marketing leaders like Jeremy Walker, this evolution has led to new ideas and approaches to effectively engage consumers. Walker’s journey began in the UK, where he completed a Business Studies and Marketing degree. His friendships with students from Hong Kong sparked a fascination with Asia that led him to Hong Kong just six weeks after... https://www.scmp.com/presented/business/topics/remarketing/article/3300951/growth-conversation-galaxy-entertainment-groups-jeremy-walker?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3300951/growth-conversation-galaxy-entertainment-groups-jeremy-walker?utm_source=rss_feed Wed, 12 Mar 2025 23:00:09 +0000 As the clock struck midnight on the last day of 2024, Haymans Fung, global head of wealth and retail bank marketing, and head of wealth and retail bank marketing Hong Kong at Standard Chartered Bank, likely breathed a sigh of relief. It had been a whirlwind year for the over 165-year-old institution, marked by challenges and remarkable achievements. “2024 has gone by so fast,” she says, reflecting on the year. “But it’s been a fulfilling year, looking after Hong Kong and our other key markets.... https://www.scmp.com/presented/business/topics/remarketing/article/3295017/2025-marketing-predictions-standard-chartered-banks-haymans-fung?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3295017/2025-marketing-predictions-standard-chartered-banks-haymans-fung?utm_source=rss_feed Wed, 22 Jan 2025 04:39:34 +0000 As the chief customer and marketing officer of AIA Hong Kong and Macau, Melissa Wong has been at the forefront of her company’s efforts to make health and wellness more accessible and relatable to the people of Hong Kong: “It’s really important in Hong Kong,” she says. “As you know, we have a long life expectancy and we want to drive more people to think about health – to go from thinking of life as a number to life as a health span.”  In light of this, Wong is committed to promoting AIA’s brand... https://www.scmp.com/presented/business/topics/remarketing/article/3294758/marketing-predictions-2025-aia-hong-kong-and-macaus-melissa-wong?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3294758/marketing-predictions-2025-aia-hong-kong-and-macaus-melissa-wong?utm_source=rss_feed Wed, 15 Jan 2025 16:07:23 +0000 As the banking industry experiences significant transformation driven by rapidly evolving digital innovations, HSBC Hong Kong remains at the forefront of this evolution, showing no signs of slowing down. According to Cheuk Shum, head of marketing, Wealth and Personal Banking at HSBC Hong Kong, the financial giant is constantly rethinking its approach to marketing and customer engagement. Reflecting on 2024, Shum calls it a landmark year for HSBC’s marketing team.  Reinventing the Banking... https://www.scmp.com/presented/business/topics/remarketing/article/3293522/2025-marketing-predictions-hsbc-hong-kongs-cheuk-shum?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3293522/2025-marketing-predictions-hsbc-hong-kongs-cheuk-shum?utm_source=rss_feed Wed, 08 Jan 2025 06:53:40 +0000 Jolene Otremba Jolene Otremba In an industry often misunderstood, Jacqueline Choi has been redefining the role of marketing. As a seasoned executive with experience across some of Hong Kong’s top financial institutions, she has a unique perspective on the true value marketing can bring to an organisation.  “Marketing isn’t just about the campaign and tactics – it’s about understanding the business, anticipating customer needs and aligning all functions to deliver exceptional value,” she explains. “I believe that everyone in... https://www.scmp.com/presented/business/topics/remarketing/article/3290683/growth-conversation-prudential-pls-jacqueline-choi?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3290683/growth-conversation-prudential-pls-jacqueline-choi?utm_source=rss_feed Mon, 16 Dec 2024 10:06:48 +0000 If Marietta Li were to write a marketer’s playbook, she would most likely title it: Lessons in Creativity, Adaptability and Strategic Thinking. As companies grapple with evolving consumer behaviour and disruptive technologies, Li believes that marketers play a key role in helping to steer any company’s course.   Li carries a dual role as executive director, head of strategic communications, brand and customer insights, Hong Kong and Taiwan, as well as head of network partnerships and strategic... https://www.scmp.com/presented/business/topics/remarketing/article/3282423/growth-conversation-uobs-marietta-li?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3282423/growth-conversation-uobs-marietta-li?utm_source=rss_feed Fri, 18 Oct 2024 00:00:09 +0000 With a diverse career spanning finance, tech and start-up businesses internationally, Brian Hui has developed a unique perspective on navigating the challenges that companies and marketers face today. Drawing on his multifaceted career, he has leveraged his experiences to drive innovation and customer-centricity at one of Hong Kong’s most iconic homegrown brands. And he sees himself as a lot more than a marketer.  Marketer / Growth Officer  “My role is more like a growth officer… I’m someone... https://www.scmp.com/presented/business/topics/remarketing/article/3277787/growth-conversation-hsbcs-brian-hui?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3277787/growth-conversation-hsbcs-brian-hui?utm_source=rss_feed Thu, 12 Sep 2024 00:00:08 +0000 In a business world where marketing is often seen as a necessary expense rather than a strategic driver of growth, Hilda Chan, the newly promoted chief marketing officer, Hong Kong Science and Technology Parks Corporation (HKSTP), is on a mission to rewrite the narrative.  The Brand Mission With a diverse background working on both the agency and the client side of the business, Chan’s career journey has taken her from the high-octane world of advertising to leadership positions at iconic Hong... https://www.scmp.com/presented/business/topics/remarketing/article/3275326/growth-conversation-hong-kong-science-and-technology-parks-corporation-hilda-chan?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3275326/growth-conversation-hong-kong-science-and-technology-parks-corporation-hilda-chan?utm_source=rss_feed Thu, 22 Aug 2024 00:00:09 +0000 When it comes to rolling out successful marketing campaigns, Frederico So, senior advisor at Destination Marketing of the Macao Government Tourism Office (MGTO), is no stranger to the task. With more than two decades of experience under his belt watching his home city turn into a global tourist destination, he knows a thing or two about what it takes to be a great marketer.  What It Takes So believes focusing on your own agenda is one of the biggest mistakes a marketer can make. The most... https://www.scmp.com/presented/business/topics/remarketing/article/3273594/growth-conversation-macao-government-tourism-offices-frederico-so?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3273594/growth-conversation-macao-government-tourism-offices-frederico-so?utm_source=rss_feed Thu, 08 Aug 2024 00:00:18 +0000 In an era of rapidly shifting consumer behaviour and economic headwinds, marketers face new challenges and opportunities when it comes to delivering growth for their brands locally and internationally. To address these critical industry concerns, South China Morning Post (SCMP) Advertising+ joined hands with WARC, the leading global authority on marketing effectiveness, to launch new insights at a series of events titled “Growing Your Brand in Hong Kong & Beyond”. The events took place over two... https://www.scmp.com/presented/business/topics/remarketing/article/3266331/how-grow-your-brand-hong-kong-and-beyond?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3266331/how-grow-your-brand-hong-kong-and-beyond?utm_source=rss_feed Thu, 13 Jun 2024 01:34:29 +0000 In a city as dynamic and diverse as Hong Kong, the narrative that defines it on the world stage is ever-changing. The story, traditionally one of hustle, bustle and skyscrapers, is being written by a new generation of trailblazers – innovators, creatives and global citizens who are shaping the city’s future in unprecedented ways.  This evolving international story of Hong Kong is now at the very heart of a bold new marketing drive launched by the South China Morning Post (SCMP). The campaign... https://www.scmp.com/presented/business/topics/remarketing/article/3264206/scmp-heart-hong-kongs-international-story?utm_source=rss_feed https://www.scmp.com/presented/business/topics/remarketing/article/3264206/scmp-heart-hong-kongs-international-story?utm_source=rss_feed Mon, 27 May 2024 22:43:07 +0000 Excitement filled the air on May 6 when the South China Morning Post’s (SCMP)  Morning Studio hosted a lively inaugural breakfast event titled “Embracing #Ad”. Industry leaders and influencers were invited to the fireside chat and panel discussion to share their insights on the power of branded content. The event was held in Hong Kong at The Upper House.  Kevin Huang, chief operating officer, SCMP, kick-started the event by challenging the audience to think about what it means to deploy a... https://www.scmp.com/presented/news/topics/remarketing/article/3261902/why-organisations-invest-branded-content-and-how-find-winning-formula?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing/article/3261902/why-organisations-invest-branded-content-and-how-find-winning-formula?utm_source=rss_feed Thu, 09 May 2024 01:10:13 +0000 [Morning Studio Feature] When it comes to taking on a marketing leadership role, resilience, agility and adaptability are among the qualities needed to tackle the marketing challenges brands face in a constantly changing business landscape. Whether it’s the geopolitical environment or rapid technological developments, marketers must exercise flexibility and adapt to their situations while putting the customer front and centre. This will always be the winning formula, said a group of influential... https://www.scmp.com/presented/news/topics/remarketing/article/3249548/what-it-takes-be-cmo-today-resilience-agility-and-adaptability?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing/article/3249548/what-it-takes-be-cmo-today-resilience-agility-and-adaptability?utm_source=rss_feed Thu, 25 Jan 2024 00:00:16 +0000 [Morning Studio Feature] AI-generated content is becoming more frequently used, but so are concerns about the risk of misinformation, ethics and trust. Developing meaningful partnerships will become crucial, according to a group of influential marketers featured in the 2024 Marketing Predictions Series produced by the South China Morning Post. Building Trust Dr Winfried Daun, group head of advertising, brand strategy and media for UBS, said that the mechanics of brand building are the same... https://www.scmp.com/presented/news/topics/remarketing/article/3248638/why-meaningful-partnerships-key-building-trust-2024?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing/article/3248638/why-meaningful-partnerships-key-building-trust-2024?utm_source=rss_feed Thu, 18 Jan 2024 00:30:14 +0000 [Morning Studio Feature] In today’s rapidly changing media landscape, businesses are challenged to constantly innovate and find new ways to engage their target audiences to create lasting brand memories. For brands to be successful in this endeavour, marketing teams must work closely together to create exceptional human experiences that connect emotionally with customers. This was one of the key messages that surfaced in the recent 2024 CMO Predictions Series produced by the South China Morning... https://www.scmp.com/presented/news/topics/remarketing/article/3247914/why-customer-experiences-are-critical-2024-marketing-success?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing/article/3247914/why-customer-experiences-are-critical-2024-marketing-success?utm_source=rss_feed Thu, 11 Jan 2024 03:11:16 +0000 [Morning Studio Feature] Investing in technology has become an absolute necessity, marketers say, with businesses and brands no longer having the choice to evade the influence of AI, Big Data and other technological advancements if they want to achieve enduring success. This was a key message presented during the 2024 Marketing Predictions Series presented by the South China Morning Post. Cecilia Chan, head of marketing and communications, Colliers Hong Kong, said success for any brand and... https://www.scmp.com/presented/news/topics/remarketing/article/3247138/marketing-2024-balancing-digital-and-ai-investments-human-touch?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing/article/3247138/marketing-2024-balancing-digital-and-ai-investments-human-touch?utm_source=rss_feed Thu, 04 Jan 2024 01:00:19 +0000 [Morning Studio Feature] In a recent exclusive interview at the South China Morning Post Studio in Causeway Bay, Hong Kong, advertising industry titan Sir Martin Sorrell shared his views on Hong Kong’s media and advertising landscape with insights on the challenges and opportunities facing the global industry in the coming year.  Sorrell identified a big shift in advertising spending from “linear” TV platforms such as Disney and  Warner to the likes of Google and Meta in the west and TikTok and... https://www.scmp.com/presented/news/topics/remarketing/article/3245241/advertising-titan-sir-martin-sorrell-urges-better-communication-align-perceptions-reality-hong-kong?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing/article/3245241/advertising-titan-sir-martin-sorrell-urges-better-communication-align-perceptions-reality-hong-kong?utm_source=rss_feed Mon, 18 Dec 2023 00:56:08 +0000 South China Morning Post South China Morning Post In celebration of the South China Morning Post’s 120th anniversary, the media organisation, in collaboration with presenting partner Hongkong Land, has opened a pop-up exhibition at Landmark Atrium, Central, to showcase its heritage and future relevance in shaping the international story of Hong Kong.     “The South China Morning Post was founded in 1903. For the past 120 years and counting it has charted the city’s rising and global influence, the strength and determination of its community,... https://www.scmp.com/presented/announcements/topics/remarketing/article/3238355/celebrating-120-years-hong-kongs-international-story?utm_source=rss_feed https://www.scmp.com/presented/announcements/topics/remarketing/article/3238355/celebrating-120-years-hong-kongs-international-story?utm_source=rss_feed Thu, 19 Oct 2023 02:54:36 +0000 South China Morning Post South China Morning Post Steeped in 120 years of history, the South China Morning Post (SCMP, or the Post, as it is fondly known) stands tall as part of the fabric of Hong Kong’s heritage and society. Embracing its storied past, the influential brand is celebrating its 120th anniversary by embarking on a momentous journey, unveiling a captivating new brand campaign to honour its readers, partners and the indomitable spirit of the people of Hong Kong.  “For generations, the South China Morning Post has told the... https://www.scmp.com/announcements/article/3235432/your-scmp-120th-anniversary-campaign-celebrates-readers-partners-and-people-south-china-morning-post?utm_source=rss_feed https://www.scmp.com/announcements/article/3235432/your-scmp-120th-anniversary-campaign-celebrates-readers-partners-and-people-south-china-morning-post?utm_source=rss_feed Fri, 22 Sep 2023 07:47:53 +0000 As the Chinese government and the administrations in Hong Kong and Macau ramp up their commitment to the development of the Greater Bay Area (GBA), brands are identifying and capitalising on new opportunities to extend their reach and build brand equity. This is more relevant than ever, as brands are now working across different markets while operating in a diversified media environment. This topic generated much debate at a recent round-table event hosted by the South China Morning Post. The... https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3233551/building-new-brand-proposition-greater-bay-area?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3233551/building-new-brand-proposition-greater-bay-area?utm_source=rss_feed Thu, 07 Sep 2023 01:20:14 +0000 As consumers evolve within a fast-moving commercial environment, marketers must keep pace – while continuing to build trust. That was one of the key messages delivered during a recent round-table event hosted by the South China Morning Post as part of its Remarketing series of discussions. Successful brands today A key topic at the event was how the marketing playbook is evolving: successful brands need to foster connections through storytelling, partnerships and creating mutually beneficial... https://www.scmp.com/news/article/3232805/storytelling-and-partnerships-focus-marketing-playbook-evolves?utm_source=rss_feed https://www.scmp.com/news/article/3232805/storytelling-and-partnerships-focus-marketing-playbook-evolves?utm_source=rss_feed Wed, 30 Aug 2023 07:56:25 +0000 Over the past year, global events and digital advancements have sparked a remarkable transformation in consumer behaviour. With shifting preferences and priorities, individuals have embraced technology and re-evaluated values, making it a challenge for marketers to navigate a changing landscape. To help fuel the conversation and understand these changes, South China Morning Post Advertising+ recently hosted a CMO luncheon as part of its Remarketing series, which examines how brands are driving... https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3232110/navigate-new-audience?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3232110/navigate-new-audience?utm_source=rss_feed Thu, 24 Aug 2023 04:31:20 +0000 When it comes to successful marketing, brands need to be a unifying force in an increasingly divergent world. That was one of the key messages from a study conducted by the South China Morning Post (SCMP) and the Interactive Advertising Bureau of Hong Kong (IAB HK). The partnership recently produced a white paper intended to help companies unlock marketing’s potential as a key lever and business driver for growth. With new and updated insights, it aims to help marketers seize the opportunities... https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3226654/scmp-advertising-and-iab-hk-landmark-study-reveals-brand-key-connecting-audiences-and-future?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3226654/scmp-advertising-and-iab-hk-landmark-study-reveals-brand-key-connecting-audiences-and-future?utm_source=rss_feed Thu, 06 Jul 2023 02:55:04 +0000 As we move towards a post-Covid era, marketers now favour brand marketing over performance marketing, with the focus on marketing effectiveness and strategic business metrics becoming increasingly important. This was one of the key findings from research conducted by the South China Morning Post and the Interactive Advertising Bureau of Hong Kong (IAB HK). The landmark study, titled Unlocking Brand Marketing’s Potential in Asia, looked at how companies in Asia are leveraging marketing to drive... https://www.scmp.com/news/article/3225682/investing-brand-marketing-key-unlocking-growth-new-scmp-advertising-and-iab-hk-landmark-study-finds?utm_source=rss_feed https://www.scmp.com/news/article/3225682/investing-brand-marketing-key-unlocking-growth-new-scmp-advertising-and-iab-hk-landmark-study-finds?utm_source=rss_feed Wed, 28 Jun 2023 16:00:26 +0000 When it comes to building a brand, storytelling stands front and centre, driving resonance and recognition with customers. That was one of the key findings in a landmark study conducted by SCMP Advertising+ and the Interactive Advertising Bureau of Hong Kong (IAB HK) on how marketing is a key lever and driver for growth for brands in the region. Every business needs a story According to the research published in a white paper titled Unlocking Brand Marketing’s Potential in Asia, brands can no... https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3224901/scmp-advertising-and-iab-hk-study-shows-why-every-business-needs-good-story?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3224901/scmp-advertising-and-iab-hk-study-shows-why-every-business-needs-good-story?utm_source=rss_feed Fri, 23 Jun 2023 02:52:35 +0000 After enduring several challenging years of the pandemic, when they found themselves in survival mode, brands are now at a turning point. Companies are shifting their focus towards brand marketing as a key strategy for long-term growth, moving away from previously dominant performance marketing approaches. That was a key finding published in an industry white paper titled Unlocking Brand Marketing’s Potential in Asia, jointly published by SCMP Advertising+ and the Interactive Advertising Bureau... https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3224047/scmp-advertising-and-iab-hk-launch-landmark-study-showing-how-brand-marketing-taking-centre-stage?utm_source=rss_feed https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3224047/scmp-advertising-and-iab-hk-launch-landmark-study-showing-how-brand-marketing-taking-centre-stage?utm_source=rss_feed Thu, 15 Jun 2023 03:03:48 +0000