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    <title>Annika Park - South China Morning Post</title>
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    <description>Annika Park is a freelance strategist specialising in regional brand strategy, cultural research and innovation consulting for some of the biggest private- and public-sector brands in the region. Born in Korea but raised in Singapore, she graduated from Dartmouth College with a BA in government and education policy. A third culture kid turned third culture adult, she currently resides in Hong Kong.</description>
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      <description>Emerging from the Kowloon side of the Western Harbour Crossing, one of the first buildings you’ll see is the iconic International Commerce Centre. Covered in reflective glass, it’s a cloud-piercing vision in blue. I was driving past it the other day when I saw small bamboo scaffolding structures at its base. I don’t know why but the sight brought a smile to my face.
There was something incredibly charming about Kowloon’s most glittering skyscraper being tended to by dangling sifus (craftsmen) in...</description>
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      <pubDate>Fri, 28 Mar 2025 01:30:08 +0000</pubDate>
      <title>Hong Kong’s bamboo holds up its skyline, and part of its soul</title>
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      <description>I recently left my corporate job to pursue my personal goals. Once you leave a desk job, you tend to spend a lot more time on your feet. If your diary entries say 11am for coffee chat in Sheung Wan, a 3pm interview in Tai Po and a 7pm Cantonese class in Sha Tin, you’re inevitably caught in the liminal spaces of shopping centres and cafes.
If you count where I’m writing this, that includes a Starbucks where I was finally able to find a seat after an hour of roaming around Central.
Many will...</description>
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      <pubDate>Thu, 12 Sep 2024 01:30:07 +0000</pubDate>
      <title>Hong Kong’s malls should be more than a shopping paradise for the rich</title>
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      <description>Every Sunday, when I walk through the covered walkways of Central, I feel as though I’ve stepped into a parallel universe. Past Exchange Square, in the same spots occupied by cigarette-smoking financiers on weekdays, I see middle-aged men lying face down for a cut-price massage.
When I make my way down onto Des Voeux Road, where executives are seen during the week hurtling back from their mid-day workout classes, women are precariously perched on kerbside railings for the most public...</description>
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      <pubDate>Wed, 31 Jul 2024 01:30:08 +0000</pubDate>
      <title>Let Hong Kong be itself, a city where life always finds a way</title>
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      <description>This week, the Hong Kong Tourism Board is responding to increasing criticism of the city’s service levels by rebooting a campaign from 2002 starring actor Andy Lau Tak-wah. In this series of new ads, Louis Koo Tin-lok is among the actors taking up the mantle and encouraging Hong Kong service staff to “go the extra mile”.
I sympathise with the tourism board, which has a tough job of restoring Hong Kong’s allure as a tourist destination. Given factors such as the changing spending habits of the...</description>
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      <pubDate>Tue, 04 Jun 2024 01:30:13 +0000</pubDate>
      <title>Celebrity nudging is no solution to Hong Kong’s tourism woes</title>
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      <description>I moved to Hong Kong three years ago in the middle of the pandemic to be closer to my partner. It was a move I never would have anticipated had I been on my own, or if there had been no Covid-19. Perhaps one of the few people who moved from Singapore to Hong Kong – rather than the other way around – I count myself lucky to have been employed when Cantonese (and Mandarin) was a must on job postings.
Adjusting to Hong Kong was more difficult than I imagined. The first two years went by too...</description>
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      <pubDate>Thu, 23 May 2024 01:30:08 +0000</pubDate>
      <title>How learning Cantonese allowed me to fall in love with Hong Kong</title>
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