https://www.scmp.com/rss/519924/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com As soon as it dawned on me that the vast majority of the Hong Kong Chinese community probably hadn’t the faintest idea what a Western symphony orchestra was, I realised our entire marketing strategy had been based on sand. There is no point trying to convince such a public of the merits of a Beethoven concerto or a Tchaikovsky symphony. We had to scrap all our preconceptions and get right back to basics. We did that initially by trying to convey one simple message – symphonic music is fun. Come... https://www.scmp.com/postmag/culture/article/3282838/how-hong-kong-philharmonic-orchestra-transformed-new-generation-classical-music-fans?utm_source=rss_feed https://www.scmp.com/postmag/culture/article/3282838/how-hong-kong-philharmonic-orchestra-transformed-new-generation-classical-music-fans?utm_source=rss_feed Fri, 18 Oct 2024 04:15:07 +0000