https://www.scmp.com/rss/520659/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Hong Kong is set to host an impressive 93 mega-events in the first half of 2025, including AIA’s sponsorship of the city’s signature AIA Carnival in Central and the highly anticipated Coldplay: Music of the Spheres World Tour at the new 50,000-seat stadium at Kai Tak Sports Park. AIA has been playing an active role in supporting Hong Kong’s mega-event economy, which is expected to attract 840,000 tourists in the first half of this year, contributing about HK$3.3 billion (US$424.7 million) in... https://www.scmp.com/native/lifestyle/entertainment/topics/mega-event-love-aia-carnival/article/3302610/aia-plays-active-role-supporting-hong-kongs-mega-event-economy?utm_source=rss_feed https://www.scmp.com/native/lifestyle/entertainment/topics/mega-event-love-aia-carnival/article/3302610/aia-plays-active-role-supporting-hong-kongs-mega-event-economy?utm_source=rss_feed Tue, 18 Mar 2025 08:00:08 +0000 [The content of this article has been produced by our advertising partner.] Hong Kong’s winter extravaganza, the AIA Carnival, returns to the Central Harbourfront for its 10th birthday, delighting people of all ages with its signature blend of fun and community spirit. Beyond the joy and excitement of rides and games, this year’s carnival presents a new vibrant pathway to a more holistic and sustainable approach to well-being, all supported by AIA’s Rethink Healthy advocacy. As the title... https://www.scmp.com/presented/lifestyle/entertainment/topics/mega-event-love-aia-carnival/article/3296062/highly-popular-aia-carnival-empowers-visitors-rethink-healthy?utm_source=rss_feed https://www.scmp.com/presented/lifestyle/entertainment/topics/mega-event-love-aia-carnival/article/3296062/highly-popular-aia-carnival-empowers-visitors-rethink-healthy?utm_source=rss_feed Fri, 14 Feb 2025 04:00:11 +0000 [The content of this article has been produced by our advertising partner.] This winter, the AIA Carnival celebrates a decade of delighting Hongkongers and tourists. Running from December 20 to February 16 next year, the event marks this milestone with the theme, “Season of Love” and a line-up of attractions and activities designed to empower visitors to live “Healthier, Longer, Better Lives”. Since 2014, the AIA Carnival has brought joy to more than 5.8 million people. As a Hong Kong... https://www.scmp.com/presented/lifestyle/entertainment/topics/mega-event-love-aia-carnival/article/3291740/decade-delighting-hong-kong-aia-carnival-celebrates-milestone-birthday?utm_source=rss_feed https://www.scmp.com/presented/lifestyle/entertainment/topics/mega-event-love-aia-carnival/article/3291740/decade-delighting-hong-kong-aia-carnival-celebrates-milestone-birthday?utm_source=rss_feed Mon, 23 Dec 2024 08:01:50 +0000