https://www.scmp.com/rss/521542/feed Isabelle Chua is a research officer with the Regional Economic Studies at ISEAS – Yusof Ishak Institute. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Isabelle Chua Isabelle Chua A few years ago, Mixue, a Chinese chain selling incredibly affordable ice cream and sweetened drinks, exploded across Southeast Asia. Today, Mixue has surpassed even global giants like Starbucks and McDonald’s in the sheer number of outlets worldwide. Mixue is not the first Chinese chain to make its mark in Southeast Asia. Over the past five years, major markets – in particular Indonesia, Malaysia, Thailand and Vietnam – have witnessed marked growth in Chinese supermarkets and food stores. The... https://www.scmp.com/week-asia/opinion/article/3317918/how-chinese-brands-serve-southeast-asia-soft-power-influence?utm_source=rss_feed https://www.scmp.com/week-asia/opinion/article/3317918/how-chinese-brands-serve-southeast-asia-soft-power-influence?utm_source=rss_feed Sat, 12 Jul 2025 04:00:11 +0000