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      <author>Colin Ruffell</author>
      <dc:creator>Colin Ruffell</dc:creator>
      <description>South China Morning Post (SCMP) Advertising+ and its insights partner, Ipsos Hong Kong, launched its third annual brand study at The St. Regis Hong Kong on June 25, in front of an influential audience of more than 200 marketing and key business figures. A number of leading marketers and creative leaders spoke at the event, sharing their insights on the role of brand in driving growth, resilience and loyalty. Additionally, CEOs and senior leaders from over 20 agencies participated in a...</description>
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      <pubDate>Mon, 14 Jul 2025 23:00:11 +0000</pubDate>
      <title>How resilient brands grow in volatile times</title>
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