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    <title>Tag Heuer - South China Morning Post</title>
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    <description>Tag Heuer: A leading Swiss luxury watchmaker, headquartered in La Chaux-de-Fonds, specialising in high-precision watches, chronographs, and smartwatches like the Connected Calibre E4. Founded in 1860, they target affluent, luxury-conscious consumers and "strivers" who value innovation and performance. Renowned for their pioneering role in motorsport timekeeping and being the first Swiss watch in space, Tag Heuer maintains a strong market position through continuous innovation, digital...</description>
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      <title>Tag Heuer - South China Morning Post</title>
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      <author>SCMP Style Reporter</author>
      <dc:creator>SCMP Style Reporter</dc:creator>
      <description>Few Swiss watchmakers have ties to motorsport that run as deep as Tag Heuer’s. The official timekeeper of Formula One, the brand focused on what it does best at this year’s Watches and Wonders, unveiling new editions of the Monaco alongside the Aquaracer Professional 500 Date.
The Monaco is Tag Heuer pushing all the right boundaries in watchmaking. Leading the charge is the all-new Monaco Evergraph, which reimagines the construction and activation of a chronograph from the ground up. The new...</description>
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      <pubDate>Wed, 22 Apr 2026 01:55:37 +0000</pubDate>
      <title>Style Edit: Tag Heuer’s Monaco Evergraph and Aquaracer at Watches and Wonders</title>
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      <author>Josiah Ng</author>
      <dc:creator>Josiah Ng</dc:creator>
      <description>The record-breaking 66 brands exhibiting at Watches and Wonders this year gave us plenty of exotic complications, materials and designs, but as market share between top, middle and smaller scale brands continues to shift wildly amid universal price increases, this year’s biggest releases seem geared to making watches more universally wearable, durable and modernised.
Brands experimented with familiar materials like platinum or titanium, but began to expand possibilities for ceramic, forged...</description>
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      <link>https://www.scmp.com/magazines/style/luxury/watches/article/3350452/best-watches-and-wonders-2026-launches-cartier-and-hublot-patek-philippe?utm_source=rss_feed</link>
      <pubDate>Fri, 17 Apr 2026 08:44:13 +0000</pubDate>
      <title>The best Watches and Wonders 2026 launches, from Cartier and Hublot to Patek Philippe</title>
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      <author>Vincenzo La Torre</author>
      <dc:creator>Vincenzo La Torre</dc:creator>
      <description>While it’s too soon to assess the impact of the Middle East conflict on luxury watch sales, the Iran war has already wreaked havoc on the logistics of an industry that heavily relies on the free flow of goods and people.
One of the hottest topics at Watches and Wonders – the annual fair currently under way in Geneva – has been the disruptions that international editors and retailers heading to the event have experienced due to the crisis.
After the US attacked Iran in late February, causing the...</description>
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      <pubDate>Wed, 15 Apr 2026 03:25:14 +0000</pubDate>
      <title>Watches and Wonders 2026: Rolex, Cartier, and Audemars Piguet’s debut at the annual Geneva event</title>
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      <author>Josiah Ng</author>
      <dc:creator>Josiah Ng</dc:creator>
      <description>The watch world is waiting with bated breath for Watches &amp; Wonders in April, but March was not short on high horology highlights. At the Oscars, stars stepped out in stunning pieces, from Zendaya wearing Rolex to Ryan Coogler flashing a Cartier watch. Grand Seiko named a new, almost inevitable ambassador, Tag Heuer picked its new CEO, and even the Grand Prix d’Horlogerie de Genève’s (GPHG) jury sees itself under new management. Independent brands shone this month, with pieces from black-and-gold...</description>
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      <pubDate>Sun, 29 Mar 2026 06:00:20 +0000</pubDate>
      <title>5 watch moments in March 2026 – from Zendaya’s Rolex at the Oscars to Tag Heuer’s new boss</title>
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      <author>Josiah Ng</author>
      <dc:creator>Josiah Ng</dc:creator>
      <description>The year is off to a running start for the world of high horology. LVMH, as always, kicks things off with a monumental LVMH Watch Week featuring nine brands and their stellar releases. Meanwhile, corporate moves abounded as Frederique Constant was named official timekeeper for Pro Padel League, and Richemont shook hands with the Damiani Group for the latter to acquire Baume et Mercier.
Major releases include “reverse panda” Omega Speedmaster models and a Russian watch with a wood case operated...</description>
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      <link>https://www.scmp.com/magazines/style/luxury/watches/article/3341806/5-biggest-watch-moments-january-2026-new-omega-models-lvmh-watch-week?utm_source=rss_feed</link>
      <pubDate>Sat, 31 Jan 2026 06:00:13 +0000</pubDate>
      <title>5 biggest watch moments in January 2026 – from new Omega models to LVMH Watch Week</title>
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      <author>Josiah Ng</author>
      <dc:creator>Josiah Ng</dc:creator>
      <description>All eyes were on Milan this week as the city hosted LVMH Watch Week, the first major annual event on the horological calendar. Though sombre tidings preceded the weekend as Antoine Pin stepped down as CEO of Tag Heuer after a year and three months in the role, the week focused on major releases – nearly all from celebrated staple collections – from all of the active watch brands in the LVMH family. Here are some of the highlights.
Bulgari

After making waves last year at Watches and Wonders by...</description>
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      <pubDate>Thu, 22 Jan 2026 07:47:25 +0000</pubDate>
      <title>LVMH Watch Week 2026: new releases from Louis Vuitton, Tiffany &amp; Co., Tag Heuer and more</title>
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