https://www.scmp.com/rss/521852/feed Schoni Song is director and global business development lead at Macoll Consulting Group, Korea’s premier public and government affairs consultancy. He also serves as co-chair of the Chemical Committee at AMCHAM Korea, and has served at the US State Department’s INL bureau, the Korean National Assembly, and Asia Society. He holds a BA from Yonsei University and an MA from Columbia University’s School of International and Public Affairs. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Schoni Song Schoni Song When Bong Joon-ho’s Parasite made history at the Oscars in 2020, the global media fixated on one question: how did a Korean-language social satire manage to resonate so powerfully across the world? The same question arose when Squid Game broke viewership records on Netflix and when BTS performed at the United Nations with the gravitas of a diplomatic delegation. More recently, KPop Demon Hunters stormed to success. What is it about Korean pop culture that so effectively captures the imagination... https://www.scmp.com/opinion/asia-opinion/article/3320412/dont-mistake-korean-cultures-soft-power-actual-strategy?utm_source=rss_feed https://www.scmp.com/opinion/asia-opinion/article/3320412/dont-mistake-korean-cultures-soft-power-actual-strategy?utm_source=rss_feed Tue, 05 Aug 2025 21:30:07 +0000