https://www.scmp.com/rss/523675/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Advertising partner Advertising partner [The content of this article has been produced by our advertising partner.] When Taylor Swift debuted her eight-carat, vintage-style engagement ring in August, global interest in natural diamonds reignited. From Lauren Sánchez’s 30-carat pink gem to Georgina Rodríguez’s equally showstopping sparkler, celebrity engagement rings are once again fuelling consumer desire. Beyond the headlines, De Beers Group is leading a strategic repositioning. Lynn Serfaty, General Manager of Natural Diamonds,... https://www.scmp.com/presented/business/topics/natural-diamonds-spark-desire/article/3327618/natural-diamonds-make-dazzling-renaissance?utm_source=rss_feed https://www.scmp.com/presented/business/topics/natural-diamonds-spark-desire/article/3327618/natural-diamonds-make-dazzling-renaissance?utm_source=rss_feed Tue, 14 Oct 2025 16:00:14 +0000