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    <title>University of Johannesburg - South China Morning Post</title>
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      <author>Jevans Nyabiage</author>
      <dc:creator>Jevans Nyabiage</dc:creator>
      <description>China is betting on a new generation of digital influencers and content creators to reshape its image in Africa, which observers have said is a major shift as Beijing looks to refine its “soft power” campaigns.
This new strategy aims to reshape China’s public image by connecting directly with younger audiences through cultural exchange and tourism, showcasing a side of the country rarely seen in traditional news reports.
For the second consecutive year, the Chinese embassy in Kenya is sponsoring...</description>
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      <pubDate>Sun, 05 Oct 2025 06:03:06 +0000</pubDate>
      <title>China targets Gen Z, millennials in new digital strategy to build its brand in Africa</title>
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      <author>Jevans Nyabiage</author>
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      <description>Chinese nationals are being targeted by kidnappers in African countries as more investors are drawn to the continent in areas ranging from infrastructure development to minerals extraction.
Cases of kidnapping for ransom are being seen across Africa. China’s embassy in South Africa issued a warning on Sunday about a rise in kidnappings of Chinese women. In Somalia and Ghana, piracy cases targeting Chinese fishing vessels have involved ransom demands. And the Democratic Republic of Congo and...</description>
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      <pubDate>Thu, 10 Jul 2025 04:00:09 +0000</pubDate>
      <title>Chinese nationals in Africa ‘vulnerable to kidnappings’ as cases rise</title>
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