https://www.scmp.com/rss/523970/feed Marketing strategist by day and content creator by night, Rachel spends her free time diving headfirst into the world of food – staging in restaurant kitchens, developing recipes, and hosting food-focused community events. When not building brands or crafting campaigns, she loves using food to express creativity, share stories, and connect people. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Rachel Au Rachel Au I dreamed of rows upon rows of freshly baked cookies, from the classic chocolate chip with chewy centres and crisp, lacy edges, to beautiful linzers with glossy, jammy middles and a dusting of icing sugar. Or even one of the more quirky creations I’ve seen on Instagram, studded with salt and vinegar crisps and caramelised white chocolate. I imagined people cosying up on plush couches with a plate of cookies in one hand and a steaming mug of milk in the other. Michael Bublé would be crooning in... https://www.scmp.com/postmag/food-drink/article/3342660/how-one-hongkonger-found-food-can-fire-flagging-social-life?utm_source=rss_feed https://www.scmp.com/postmag/food-drink/article/3342660/how-one-hongkonger-found-food-can-fire-flagging-social-life?utm_source=rss_feed Sun, 22 Feb 2026 07:15:07 +0000 Rachel Au Rachel Au On a sweltering October afternoon, the queue outside Pineapple Bakery snakes down Sheung Wan’s Wing Lok Street. Families, couples and retirees wait patiently in the heat for the next batch of what are arguably the city’s most elusive pineapple buns. The enticing aroma of butter and sugar drifts from underneath the bakery’s half-closed shutters. Inside, a young woman dressed in black begins to pull trays of plump, golden pineapple buns from the oven. This is Adele, the fiercely private founder... https://www.scmp.com/postmag/food-drink/article/3331749/how-young-chefs-obsession-created-hong-kongs-viral-pineapple-bakery?utm_source=rss_feed https://www.scmp.com/postmag/food-drink/article/3331749/how-young-chefs-obsession-created-hong-kongs-viral-pineapple-bakery?utm_source=rss_feed Sun, 09 Nov 2025 05:00:10 +0000