https://www.scmp.com/rss/524357/feed The latest news and top stories on De Beers. A leading entity in the diamond industry, this South African-British corporation specialises in diamond exploration mining and retail. Headquartered in Johannesburg South Africa, De Beers primarily serves the middle and upper market segments globally, with a renewed focus on modern consumers. Renowned for its "A Diamond is Forever" campaign, the company is implementing its "Origins" strategy to enhance natural diamond appeal and streamline operations.... en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Francesca Fearon Francesca Fearon Far from all diamonds are bright and white. Beyond those graded as colourless, and others with just a trace of yellow to them, lie warmer tones that are a little less bling. Seen by some as more sophisticated, they have lately been catching the attention of jewellery designers and celebrities in the know. Witness Kim Kardashian resplendent in a brown and white diamond necklace for the Jeff Bezos – Lauren Sánchez wedding in July, while Taylor Swift slipped on a vintage cognac and white diamond... https://www.scmp.com/magazines/style/luxury/jewellery/article/3343468/what-are-desert-diamonds-and-why-everyone-taylor-swift-beyonce-wearing-them?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3343468/what-are-desert-diamonds-and-why-everyone-taylor-swift-beyonce-wearing-them?utm_source=rss_feed Thu, 19 Feb 2026 22:00:09 +0000 Priya Raj Priya Raj There have been whispers in the world of luxury that wellness and spirituality will be the industry’s next guiding themes. While traditionalists in Europe might still be making up their minds about this marriage, it’s already integral in Asia. “In Chinese culture, the idea of harmony between body and mind [is] deeply valued. People believe that natural materials carry energy and vitality from the Earth, helping restore calm and balance,” explains Sissi Xu, managing director, Greater China, at... https://www.scmp.com/magazines/style/luxury/jewellery/article/3337306/how-asian-culture-and-mindfulness-are-reshaping-luxury-jewellery-design?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3337306/how-asian-culture-and-mindfulness-are-reshaping-luxury-jewellery-design?utm_source=rss_feed Sat, 27 Dec 2025 23:00:11 +0000 Danny Mok Danny Mok Hong Kong police are investigating an alleged theft of a diamond worth US$500,000 (HK$3.88 million) that reportedly went missing from a company safe in To Kwa Wan. A man contacted the force at about 3pm on Thursday and said the gem had vanished from a safe in Peninsula Square on Sung On Street. The man said the diamond was valued at US$500,000. The Post learned that the company in question is Sheetal (Far East), the Hong Kong branch of Sheetal Group – a diamond manufacturer established in 1985... https://www.scmp.com/news/hong-kong/law-and-crime/article/3330905/hong-kong-police-investigate-alleged-hk388-million-diamond-theft?utm_source=rss_feed https://www.scmp.com/news/hong-kong/law-and-crime/article/3330905/hong-kong-police-investigate-alleged-hk388-million-diamond-theft?utm_source=rss_feed Thu, 30 Oct 2025 09:38:21 +0000 Joshua Hendren Joshua Hendren Jewellery design’s latest shift isn’t about bigger stones or brighter sparkle. It’s about leaving gems exactly as they were when they were prised from the ground. Unpolished, rough stones are being used in a growing number of high and fine jewellery collections. Once seen as merely the starting point of finished gems, they’re now prized for their texture, irregular shapes and raw beauty. This resurgence is nowhere more visible than at diamond specialist De Beers. Established in 2001 as the... https://www.scmp.com/magazines/style/luxury/jewellery/article/3330480/why-rough-uncut-gemstones-are-feted-their-raw-beauty?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3330480/why-rough-uncut-gemstones-are-feted-their-raw-beauty?utm_source=rss_feed Tue, 28 Oct 2025 22:00:09 +0000 SCMP Style Reporter SCMP Style Reporter In the rarefied world of jewellery, the brightest light apparently comes from the deepest origins. This year, the Gemological Institute of America (GIA) – the foremost arbiter of diamond standards for more than 90 years – has drawn an unmistakable line between the treasures of the Earth and their laboratory-made counterparts. On June 2, the institute announced that by year’s end, its famed 4Cs grading system – cut, colour, clarity, carat – will no longer apply to lab-grown diamonds. Instead,... https://www.scmp.com/magazines/style/luxury/jewellery/article/3322198/style-edit-de-beers-drops-lab-grown-diamond-jewellery-focus-natural-stones?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3322198/style-edit-de-beers-drops-lab-grown-diamond-jewellery-focus-natural-stones?utm_source=rss_feed Tue, 19 Aug 2025 02:00:09 +0000