https://www.scmp.com/rss/524754/feed The latest news and top stories on Graff. A London-based entity in the luxury goods sector, Graff specialises in diamonds, high-end jewellery creations and Swiss watches. It primarily serves high and ultra-high net worth individuals globally and is known for multiple Queen’s Awards for Enterprise. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com SCMP Style Reporter SCMP Style Reporter At Graff, the butterfly has long been a defining motif – one that returns this season with a more measured approach. In the new campaign, photographed by Liz Collins, models Rosalieke Fuchs and Xinyue Guo are set against Graff’s signature green – a controlled, atmospheric backdrop that allows the jewellery to remain the focal point. The imagery is deliberately restrained, with an emphasis on light and movement rather than overt drama. That sense of fluidity carries through to the pieces... https://www.scmp.com/magazines/style/luxury/jewellery/article/3350166/style-edit-graffs-ethereal-butterfly-motif-takes-flight-anew?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3350166/style-edit-graffs-ethereal-butterfly-motif-takes-flight-anew?utm_source=rss_feed Mon, 20 Apr 2026 02:00:14 +0000 Sheena Khemaney Sheena Khemaney Bold yet delicate, these spectacular ladies’ timepieces, which hail from some of the world’s most prestigious watch and jewellery maisons, are sure to attract attention given they are almost entirely covered in diamonds. Cartier The Cartier Baignoire watch first appeared in 1958 when it was known as the Ovale cintré. Officially renamed in 1973, this mini model jewellery timepiece has a quartz movement and is set with hundreds of brilliant-cut diamonds. Graff Framed with a curved ribbon motif... https://www.scmp.com/magazines/style/luxury/jewellery/article/3335692/diamond-encrusted-watches-cartier-van-cleef-arpels-jaeger-lecoultre-and-graff?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3335692/diamond-encrusted-watches-cartier-van-cleef-arpels-jaeger-lecoultre-and-graff?utm_source=rss_feed Tue, 09 Dec 2025 10:00:12 +0000 Annie Darling Annie Darling As social calendars fill up, high jewellers are leaning unapologetically into statement sparkle. The holiday season is when wearable art transcends accessory status and becomes the ultimate expression of style, drama and personality. Champagne-light diamonds flicker like paparazzi flashes; high-colour gemstones shift with fearless flair; baroque pearls glow as if lit from within. When you step into the season’s “It” party, your masterpieces are meant to do exactly what they were designed to do:... https://www.scmp.com/magazines/style/luxury/jewellery/article/3334484/dazzling-jewellery-festive-season-bulgari-chopard-chow-sang-sang-and-more?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3334484/dazzling-jewellery-festive-season-bulgari-chopard-chow-sang-sang-and-more?utm_source=rss_feed Sat, 29 Nov 2025 23:00:13 +0000 SCMP Style Reporter SCMP Style Reporter The holiday season is just around the corner – the time of year to show how much you care. With a little help from the big man in the red suit, wishes come true – and nothing summons up a little sparkling festive wish fulfilment more than the finest diamonds. This year, if you’re looking for diamonds that will really turn heads, you need to turn to the experts. For the past 65 years, the renowned house of Graff has been the company that knows diamonds like no other, with an unmatched expertise... https://www.scmp.com/magazines/style/luxury/jewellery/article/3332756/style-edit-graffs-seasonal-i-wish-campaign-offers-spectacular-high-jewellery-pieces?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3332756/style-edit-graffs-seasonal-i-wish-campaign-offers-spectacular-high-jewellery-pieces?utm_source=rss_feed Mon, 17 Nov 2025 02:00:23 +0000 SCMP Style Reporter SCMP Style Reporter The illustrious family-owned high jewellery maison Graff marks 65 years of exceptional artistry and craftsmanship this year. Since its 1960 inception by its visionary founder Laurence Graff, the house has redefined the world of high jewellery by acquiring and transforming some of the most extraordinary diamonds on Earth. To honour this remarkable heritage, Graff is embarking on a global exhibition tour, which commences this month in Asia. The maison’s storied history began in humble fashion with... https://www.scmp.com/magazines/style/luxury/jewellery/article/3322732/style-edit-graff-celebrates-65-years-diamond-design-global-exhibition-tour-starting-asia?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3322732/style-edit-graff-celebrates-65-years-diamond-design-global-exhibition-tour-starting-asia?utm_source=rss_feed Mon, 25 Aug 2025 02:00:15 +0000 SCMP Style Reporter SCMP Style Reporter The house of Graff and the history of magnificent diamonds go hand in hand. Over the decades, the exclusive British luxury jewellery house has handled some of the most outstanding rocks ever mined, including the legendary 1,109-carat Lesedi la Rona, the second largest gem-quality diamond ever discovered. In 2017, it added another chapter to that story with the acquisition of a 373.72-carat rough diamond of exceptional transparency that experts discovered had once formed part of the Lesedi la... https://www.scmp.com/magazines/style/luxury/jewellery/article/3317895/style-edit-graff-unveils-worlds-largest-heart-shaped-diamond-infinity-and-continues-redefine-luxury?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/jewellery/article/3317895/style-edit-graff-unveils-worlds-largest-heart-shaped-diamond-infinity-and-continues-redefine-luxury?utm_source=rss_feed Mon, 14 Jul 2025 02:00:14 +0000