Instagram and TikTok made video the most prevalent art medium today – how IG stories, Facebook reels and video games readied Gen Z for NFT sales and the digital metaverse

• Video art began gaining traction in the 1980s with pioneers like Tony Oursler, Bruce Nauman and Jennifer Steinkamp – but its collectability has multiplied in recent years
• The medium is gaining wider appeal with artists and collectors, thanks to millennials and Gen Zers that have grown up fully digital native