Luxury beach clubs offer MICE groups original experiences in Bali and Phuket

Omnia Dayclub Bali, Finns Beach Club and Phuket’s Dream Beach Club draw groups to luxury fittings, memorable sunsets and wide-open beaches

PUBLISHED : Monday, 16 April, 2018, 6:59pm
UPDATED : Monday, 16 April, 2018, 6:59pm

Luxury beach clubs can now offer MICE groups a lot more than many hotels and resorts. Look at what is happening at the Omnia Dayclub Bali, which opened in February.

“The days of conference rooms in hotels, soulless trade show centres or conventional restaurants are definitely over,” says Paul Hugo, its director of marketing and events. “We have found that there is far more interest in the experiential: creating original experiences that genuinely delight, inspire and leave everyone feeling recharged and invigorated.”

The first day club under the Omnia brand by the Hakkasan Group, Omnia Dayclub Bali, is on the cliffs of Uluwatu on the Bukit Peninsula. The club has been designed by two famous architectural firms in the United States and Singapore to make the most of the property’s panoramic views of the Indian Ocean.

According to Hugo, corporate clients see the best of the best across the world, so being able to bring them to a location which has a real wow factor is one of the major drawcards.

“We have all the right elements: a breathtaking clifftop venue; decadent dayclub spaces that include VIP cabanas with private security; places to cool off in the water when you need a ‘brain break’ to clear the mind; right through to upscale Japanese dining at the Sake no Hana restaurant.”

The club’s six private VIP cabanas can each fit 12-15 people, and can be booked for smaller events. Its entire lounge area and outdoor grass terrace can be reserved exclusively for up to 100 guests. The Cube bar can also be reserved for up to 120 people, while the mezzanine-level dining room of the Japanese restaurant can seat up to 120 guests. For larger events, the entire club can also be bought out for up to 2,000 people. The club has a strict over-21 minimum age for guests, making it the only adult-only beach club in Bali.

We have found that there is far more interest in the experiential
Paul Hugo

The Finns Beach Club (FBC) is the island’s largest and set on 170 metres of direct oceanfront against the Berawa Beach, a popular spot for watching surfers and fine sunsets across the ocean. The club offers day beds, beanbags, bar and restaurant facilities, and daily DJs. The club’s sister property nearby, The Finns Recreation Club (FRC), offers a range of facilities and teambuilding activities for all ages, including a splash water park; a bounce trampoline centre; a strike bowling centre, tennis centre and other fitness facilities such as an art gymnasium and a 25-metre swimming pool. The club also organises yoga, meditation, Zumba and other outdoor activities hosted by international coaches.

“Hosting an event at Finns will be more exciting and prestigious for the clients, and they will thank you for it,” says a resort spokeswoman. “We offer a range of attractions, all within the one location [where] you would be hard-pressed to find a hotel or resort which offers [such] facilities. Our wide open spaces are a rarity in Bali, which allows the clients to breathe in the fresh air and experience Bali’s stunning sunsets, rather than being inside a conference room.”

The resort is suitable for retreats, specialised fitness groups, sporting tournaments, concerts, product launches and agent events, its publicists say.

Finns has more than 10 event areas at its two properties to suit different requirements.

For large events, the sports fields at the Finns Recreation Club offer a 5,508-square-metre venue that can host 536 people for banquets, 5,000 people for standing cocktails or 2,000 for a seated event. The Finns beach club also has 85 metres of beachfront that can cater for 700 people at a seated event or 1,400 for standing cocktails.

A 630-square-metre permanent marquee is being built at FBC, which will offer air-conditioned and open-air venues with a capacity for 800 standing or 300 seated guests. The marquee has an ocean view and can be booked with a private swimming pool.

In Phuket, the Dream Beach Club is aimed at local and international guests looking for luxury lifestyles.

“Compared with luxury hotels and resorts in Phuket, Dream Beach Club is a better place for relaxation with an authentic tropical ambience because of its large open-air venue, which is surrounded by the pools and spacious sunbeds, multiple bars and dining areas,” says Russell Stainer, the club’s general manager.

Located on Layan beachfront, the multi-storey club features two swimming pools, a 185-seat restaurant with indoor and alfresco dining, and four separate bars. During the day, guests can lounge on spacious sunbeds while indulging in signature cocktails and breathtaking sunsets over the Andaman Sea. In the evening, the top floor of the club transforms into Level One, a lively and upbeat entertainment venue with a world-class line-up of exclusive parties, events and DJs.

The Level One Terrace Bar and function space is suitable for private events and celebrations. The entire venue can hold up to 2,000 guests. The beach area can seat 160 or stand 200, while the venue upstairs can accommodate 50 seated or 150 standing guests.