This picture taken on May 5, 2017 shows employees of the e-commerce startup "gogoand" working on their website in Shanghai. Hordes of Chinese millennials are speaking directly to the country's 700 million smartphone users, streaming their lives to lucrative effect, fronting brands and launching businesses. They are known as "wanghong" -- literally hot on the web -- and they now represent a multi-billion-dollar industry, becoming so big that it has its own university curriculum. At Yiwu Industrial & Commercial College, classrooms for the 34 mostly female students are typically dance studios, catwalks strafed by flashing lights, and bustling makeup rooms. / AFP PHOTO / Johannes EISELE / TO GO WITH Lifestyle-celebrity-retail-China-internet, FEATURE by Albee ZHANG

Short stays focus on making millennials feel at home

Demand for serviced accommodation is being led by ‘young urban socials’, who are often mobile and more inclined to change jobs frequently

Topic |   Weekend Property

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This picture taken on May 5, 2017 shows employees of the e-commerce startup "gogoand" working on their website in Shanghai. Hordes of Chinese millennials are speaking directly to the country's 700 million smartphone users, streaming their lives to lucrative effect, fronting brands and launching businesses. They are known as "wanghong" -- literally hot on the web -- and they now represent a multi-billion-dollar industry, becoming so big that it has its own university curriculum. At Yiwu Industrial & Commercial College, classrooms for the 34 mostly female students are typically dance studios, catwalks strafed by flashing lights, and bustling makeup rooms. / AFP PHOTO / Johannes EISELE / TO GO WITH Lifestyle-celebrity-retail-China-internet, FEATURE by Albee ZHANG
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