Alex Lee , CEO of Leo Burnett Hong Kong, poses for a photograph in Kwun Tong. 04OCT16 SCMP/Xiaomei Chen

My secret to success in advertising is timing, says CEO Alex Lee

Leo Burnett Hong Kong’s chief understands the importance of precise timing when it comes to putting together effective advertising campaigns

Topic | XXIV - 2016

Lee Hill-choi

Published: 9:00am, 7 Nov, 2016

Updated: 2:35pm, 15 Dec, 2016

Alex Lee , CEO of Leo Burnett Hong Kong, poses for a photograph in Kwun Tong. 04OCT16 SCMP/Xiaomei Chen

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Lee Hill-choi

Hill Choi Lee is a commissioning editor at SCMP’s Specialist Publications covering business and lifestyle. Prior to joining SCMP, she wrote on Southeast Asia’s financial and corporate legal markets in Hong Kong, and was previously digital editor covering environmental stories in London. Hill Choi speaks four languages, has a Master’s degree in international law with international relations and a Bachelor’s degree in communication and media studies.