Cricket Hong Kong: rebranded governing body has new look to reflect city’s status in global game
Shedding the Hong Kong Cricket Association name, officials hope to entice more converts to the sport from the local community
After 48 years, the Hong Kong Cricket Association (HKCA) as we know it is officially no more with the local body rebranding itself as Cricket Hong Kong to reflect the giant strides the game has taken in the professional era.
Cricket Hong Kong officials are hoping a new logo, new name and fresh outlook will take the game to new heights in the city while continuing to build on its major achievements, which includes the men’s Twenty20 side who at No 14 are Hong Kong’s highest-ranking international team.
CHK chief executive Tim Cutler said the rebranding is partly aimed at raising the profile of cricket so that the Hong Kong community can be proud of the sport’s successes.
“If we go back in time to 1995, there were no employees [at the HKCA] and we were playing occasional competitions,” said Cutler. “Fast forward to 2011 and we were winning the league division three, we almost qualified for the World Cup and we attained one-day status and have 20 employees.
“This rebranding is really a reflection of both the exciting cricket that we play and the vibrant diversity that is Hong Kong.