International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016 International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016
International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016
Noel Prentice
Opinion

Opinion

Noel Prentice

We won’t die, says LeSports ... but plenty will trying to crack the Chinese sports market

Mainland China’s first major sports forum tests waters of openness but many of the power players seem reluctant to take the plunge

Noel Prentice
Noel Prentice

Updated: 2:54pm, 20 Jul, 2018

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International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016 International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016
International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016
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Noel Prentice

Noel Prentice

Noel Prentice has spent nearly 25 years with the Post, where he is sports editor and also oversees horse racing. He has previously worked in his native New Zealand, England and the Middle East.