International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016
Opinion
Opinion
We won’t die, says LeSports ... but plenty will trying to crack the Chinese sports market
Mainland China’s first major sports forum tests waters of openness but many of the power players seem reluctant to take the plunge
International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016