International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016
Noel Prentice
Opinion

Opinion

Noel Prentice

We won’t die, says LeSports ... but plenty will trying to crack the Chinese sports market

Mainland China’s first major sports forum tests waters of openness but many of the power players seem reluctant to take the plunge

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International footballer turned publisher Rio Ferdinand wants to learn about the China market. Photos: LeSports Connects 2016
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