ICC partner to deliver TV and digital content for HK Sixes and T20 Blitz; Proteas name squad
Sunset+Vine will produce 22 live games for the Sixes as well as live action features, interviews and profiles across all media platforms
Cricket Hong Kong’s promise to ramp up its media platforms for major events received a boost with the governing body appointing a major global player to provide host broadcast services for October’s Hong Kong Sixes and the 2018 Hong Kong T20 Blitz.
The news comes just as defending Hong Kong Sixes champions South Africa announced their squad for the Hong Kong Sixes, from October 28-29 – filling their team with specialist short-form cricketers.
Global TV sports producer and distributor Sunset+Vine, a part of the Tinopolis Group, will be Cricket Hong Kong’s partner in its bid to promote the sport across the region by two world-class cricket events each year.
Sunset+Vine, which is the ICC’s partner for all its major events, will produce 22 live games across the duration of the two-day Hong Kong World Sixes plus additional content to complement the live action including features and interviews; profile pieces on the teams and players; regular highlights for social media platforms and extended highlights programmes of the group matches and finals.
CHK had earlier labelled October’s event as “Sixes 2.0” to reflect its reinvention in the digital age.
“We want to be innovative and forward-thinking in how we promote the game to our audiences and Sunset+Vine’s expertise will help us build our reach not just in Asia, but around the world,” said Cricket Hong Kong director Jonathan Cummings.