K-pop star BamBam helps Golden State Warriors forward Andrew Wiggins become NBA All-Star for the first time
- The Thai icon used his 9.6 millions followers to boost Wiggins in the fan voting
- The Golden State Warriors forward got the third most votes in the West and will play in the game on February 20
Golden State Warriors forward Andrew Wiggins has said he “will never forget” K-pop star BamBam, after the Thai icon’s social media influence helped him become an NBA All-Star for the first time.
Wiggins has been named as an All-Star for the first time in his eight-year career and BamBam played a huge part in getting him there.
One of the most common ways for fans to vote for the All-Star Game starters was Twitter, using hashtags with the players’ names. The Warriors social media team partnered with BamBam – and leveraged his 9 million followers on Twitter – to boost Wiggins’ total.
On January 7, the Warriors’ social media team strategically selected that day for BamBam to plug Wiggins to his 9.6 millions followers. The day was significant because votes counted as double.
BamBam’s message erupted in the active K-pop world, becoming Thailand’s No. 1 trending topic and gave the player the third most votes in the West frontcourt.
“I thought it was pretty cool. He’s a very popular guy, he helped me get a ton of votes,” Wiggins said. “I didn’t know who he was before, but now I will never forget him.
