Yao Ming is chairman of the Chinese Basketball Association. Photo: AP
Jonathan White
Opinion

Opinion

Jonathan White

Yao Ming wants Chinese basketball to learn from NBA – but says local DNA is key to winning over young fans

  • American-style fan experience is a glaring omission in Chinese game
  • NBA legend knows it all too well as he speaks at All-Star Weekend in Qingdao

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Yao Ming is chairman of the Chinese Basketball Association. Photo: AP
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