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Li Na the poster girl for tennis' push into Asia

In seeking her second grand slam title, she will have tacit support from the highest level

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The Women's Tennis Association has put Li Na at the forefront of a concerted push into Asia, including multiple new tournaments in China and the end-of-season championships in Singapore. Photo: EPA

On one side of the net is a 24-year-old Slovak "pocket rocket", and on the other is China's shining star, 31-year-old Li Na, who is the hottest property in tennis.

The diminutive Dominika Cibulkova is aiming to hustle her way to a maiden grand slam at the Australian Open while Li is hungry for the same crown, which she missed out on twice before. She was a finalist in 2011 and last year.

In becoming Asia's first grand slam champion at the 2011 French Open, the wise-cracking Chinese star brought tennis to a huge potential new audience, including 1.3 billion of her compatriots and a region encompassing two-thirds of humanity.

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Women's Tennis Association (WTA) chief Stacey Allaster has put Li, 31, front and centre of a concerted push into Asia, including multiple new tournaments in China and the end-of-season championships in Singapore.

In September, Li's home city of Wuhan will host a new, premier-level tournament, one of six WTA events on Chinese soil this year.

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So when Li takes aim at her second grand slam title against Cibulkova on Saturday, it is fair to say she will have tacit support from the highest level.

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