Even with homegrown stars like Lin Dan, badminton is not a massively popular spectator sport in China. Photo: AFP
Even with homegrown stars like Lin Dan, badminton is not a massively popular spectator sport in China. Photo: AFP

Badminton bringing sexy back as it tries to win fans - and cash in on China

Governing body considering radical changes to every aspect of game to try to win new supporters

Even with homegrown stars like Lin Dan, badminton is not a massively popular spectator sport in China. Photo: AFP
Even with homegrown stars like Lin Dan, badminton is not a massively popular spectator sport in China. Photo: AFP
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