Zhang Dazhong with Jose Mourinho and ‘super-agent’ Jorge Mendes at Alisports HQ. Photo: AlisportsZhang Dazhong with Jose Mourinho and ‘super-agent’ Jorge Mendes at Alisports HQ. Photo: Alisports
Zhang Dazhong with Jose Mourinho and ‘super-agent’ Jorge Mendes at Alisports HQ. Photo: Alisports

How Alibaba aims to transform China’s sports market – and help bring the World Cup to the country

The giant Chinese company sees the world of sports as the next massive untapped gold mine and has set up an offshoot, Alisports, to cash in

Topic |   Alibaba
Zhang Dazhong with Jose Mourinho and ‘super-agent’ Jorge Mendes at Alisports HQ. Photo: AlisportsZhang Dazhong with Jose Mourinho and ‘super-agent’ Jorge Mendes at Alisports HQ. Photo: Alisports
Zhang Dazhong with Jose Mourinho and ‘super-agent’ Jorge Mendes at Alisports HQ. Photo: Alisports
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