Lin Dan is one of China’s most marketable athletes – so will his many sponsors rush to abandon him after affair scandal?
A leading sports marketing agency in Shanghai says the badminton star faces a hefty hit to his earning power after being caught cheating on his pregnant wife, but others believe the rules in China are different to Western norms
James Porteous has been a sports journalist for more than 15 years, covering events all over the world, from Olympics and Champions League finals right down to local amateur action. He writes a weekly column and brings you the latest news and interviews from sport in Hong Kong, China and beyond. Follow him on twitter @jamesporteous