Will sponsors such as Montblanc ditch Lin Dan?
James Porteous
Opinion

Opinion

James Porteous

Lin Dan is one of China’s most marketable athletes – so will his many sponsors rush to abandon him after affair scandal?

A leading sports marketing agency in Shanghai says the badminton star faces a hefty hit to his earning power after being caught cheating on his pregnant wife, but others believe the rules in China are different to Western norms

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Will sponsors such as Montblanc ditch Lin Dan?
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