Watch: Jeremy Lin stars in NBA’s Lunar New Year message for Chinese basketball fans
Steph Curry, James Harden and Anthony Davis also feature in the 30-second spot
The Brooklyn Nets’ Jeremy Lin is among four basketball stars to appear in the latest NBA commercial aimed at its burgeoning Chinese market to celebrate the approaching Lunar New Year.
Golden State Warriors’ Steph Curry, James Harden of the Houston Rockets and New Orleans Pelicans’ centre Anthony Davis also feature in the 30-second spot in which paper figures of the quartet play two-on-two before declaring “Happy Chinese New Year”.
‘Secret Envelope’ features an elderly man gifting a traditional red envelope to a young boy, who opens it releasing miniature versions of the players onto the coffee table.
The Lunar New Year period between January 27 and February 12 will feature a record 60 NBA games broadcasted in China.
— NBA (@NBA) January 11, 2017
Several NBA teams, including the Toronto Raptors, the Rockets, the Warriors and the Washington Wizards will wear special Lunar New Year uniforms during the holiday period.
The NBA has played 165 international games across the world in an effort to promote the league outside of its US heartland.
Two preseason games were staged in China last year between the Pelicans and the Rockets and London will host a game between the Denver Nuggets and the Indiana Pacers at the O2 Arena on Thursday. It will be the seventh regular-season game to be staged in the UK.