WWE Network set for China launch as battle for lucrative mainland market heats up
The latest move is another strong indication of the US organisation’s desire to push further into the Chinese market
World Wrestling Entertainment’s (WWE) push into the lucrative Chinese market received another boost on Thursday when it was announced that its subscription-based video streaming service will become available there from August 18.
The move comes hot on the heels of other China-related announcements from the global leading professional wrestling franchise in recent weeks.
Last month the organisation announced details of its first live show in Shenzhen, which will be held on September 17.
That news came after the announcement that it’s flagship WrestleMania event would be made available in China from 2017, and also that the WWE was holding tryouts for Chinese athletes to join the organisation.
The WWE Network allows subscribers to access archived footage as well as live events and originals series’.
Chinese streaming service PPTV will host the WWE Network with subscribers required to download the PPTV app in order to access the content on their mobile phone, tablet, smart TVs or set-top boxes.
The WWE’s next pay-per-view event is SummerSlam, which will be shown on the WWE Network live in Mandarin on August 21.