Golden State Warriors guard Stephen Curry dribbles past Los Angeles Lakers forward Kobe Bryant, but it is Bryant who still rules in China. Photo: USA TODAY Sports

Why Kobe Bryant reigns supreme as most popular NBA player in China – even though he retired last year – and Warriors are top team

New report by marketing firm reveals strengths of ‘Mamba’ brand on the mainland

Topic |   NBA (National Basketball Association)

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Golden State Warriors guard Stephen Curry dribbles past Los Angeles Lakers forward Kobe Bryant, but it is Bryant who still rules in China. Photo: USA TODAY Sports
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