Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP
Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP
Sport /  China

How the NBA became China’s most popular sports league, with a boost from tech giants such as Weibo and Tencent

The NBA is now the number one followed league in China online, clocking 2.9 billion video views during the play-offs

Topic |   NBA (National Basketball Association)
Andrew McNicol
Andrew McNicol

Updated: 2:55pm, 20 Jul, 2018

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Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP
Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP
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