Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP
Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP
NBA (National Basketball Association)
Sport /  China

How the NBA became China’s most popular sports league, with a boost from tech giants such as Weibo and Tencent

The NBA is now the number one followed league in China online, clocking 2.9 billion video views during the play-offs

Andrew McNicol
Andrew McNicol

Updated: 10:05pm, 27 Sep, 2017

Why you can trust SCMP
Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP
Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP
READ FULL ARTICLE