Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP

How the NBA became China’s most popular sports league, with a boost from tech giants such as Weibo and Tencent

The NBA is now the number one followed league in China online, clocking 2.9 billion video views during the play-offs

Topic | NBA (National Basketball Association)

Andrew McNicol

Published: 9:43am, 27 Sep, 2017

Updated: 2:55pm, 20 Jul, 2018

Golden State Warriors guard Stephen Curry has helped the NBA expand its reach in China – and it can only get bigger. Photo: AP

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Andrew McNicol

Andrew McNicol is a sports writer with a particular interest in football, rugby and mixed martial arts. He also enjoys covering local athletes and niche sports in the region. He first joined the Post as a sub-editor for Young Post before moving to the Sport desk.