Alibaba Cloud to be presenting partner of Fifa Club World Cup until 2022
Simon Hu, president of Alibaba Cloud, has high hopes for joint venture and thinks the annual tournament featuring champions of all six confederations could come to China
Alibaba Cloud has been selected as the “Presenting Partner of the Fifa Club World Cup”, the cloud computing arm of Alibaba Group announced on Wednesday.
The annual tournament features all its six confederations’ champions.
The partnership with Fifa will last until 2022, with Alibaba Cloud, the biggest provider of public cloud services in China, investing millions of dollars in the event.
Simon Hu, president of Alibaba Cloud, said he had high hopes for the joint venture, which would combine soccer and technology to further bolster the sport’s impact on the public.
“Sports nowadays is more than people just buying a ticket to watch the game in a stadium,” he said. “With the help of innovation technology, especially the advancement of internet knowledge, we can do a lot more things and perhaps this is why Fifa is willing to work with us.
“ “By becoming a major partner of the tournament, we hope to show how our technology can bring new aspects of fun and enjoyment to sports fans, including those people who might have had barriers to access or participate before. This is the true meaning of inclusive technology.”