Members of the Manchester United Shanghai fan club react as they watch a telecast of the team on TV. Photo: Reuters
Jonathan White
Opinion

Opinion

Jonathan White

Too old, too lazy and more interested in e-sports – is the Chinese football consumer to blame for the game’s failures?

New study suggests that middle aged, middle class males dominate China’s football fandom but is there hope on the horizon?

TOP PICKS

Members of the Manchester United Shanghai fan club react as they watch a telecast of the team on TV. Photo: Reuters
READ FULL ARTICLE