The sight of ‘Wanda’ and its logo has been ubiquitous at the 2018 World Cup in Russia. Photo: Reuters

Wanda’s World Cup offensive not just bandwagon jumping, insists CEO as it dominates the hoardings in Russia

Yang Hengming says the company’s high-profile presence at the Fifa tournament is about providing Chinese fans with the best possible experience

Topic |   Fifa World Cup 2018

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The sight of ‘Wanda’ and its logo has been ubiquitous at the 2018 World Cup in Russia. Photo: Reuters
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