Mandarin-speaking Tom Brady and an NFL predicting dog star in New England Patriots’ China-exclusive video series
First North American sports team to create series of shows for Chinese market are expected to feature when the league eventually touches down for first game
The five-time Super Bowl champions became the first team to produce exclusive content for football fans on the mainland with the launch of Foxborough TV during the China broadcast of their game against the Detroit Lions last month.
The face of the franchise, quarterback Tom Brady, is at the forefront of the video offensive, breaking out the Mandarin skills he showed when wishing Chinese fans a happy Year of the Rooster on his social media in 2017.
Brady hosted the first of the eight episode series to be broadcast through the regular season and is also fronting his own monthly 15-minute series, the Tom Brady China Show.
China’s NFL fans will get to see Brady interview teammates, reveal his training regime and show off his chopstick skills, while Foxborough TV is set to focus on Chinese fans’ own stories and game previews.
The Patriots are the first NFL team and first North American side in any sport to launch a China-specific video content series.
Foxborough TV was launched on the team’s WeChat and Sina Weibo channels and on the Tencent Sports website.