Chinese freestyle skier Eileen Gu celebrates after taking silver in the women’s slopestyle event at the Beijing 2022 Winter Olympics. Photo: Kyodo
Why Beijing 2022 is most-watched and digitally engaged Winter Olympics ever, with social media stars like Eileen Gu driving the audience
- Games attract almost 600 million Chinese viewers in first week, with over 100 million Americans tuning in
- Fans are also active on social media – on Olympics’ channels alone, there have been 2.5 billion engagements
Chinese freestyle skier Eileen Gu celebrates after taking silver in the women’s slopestyle event at the Beijing 2022 Winter Olympics. Photo: Kyodo
