Eileen Gu, Emma Raducanu included in top 50 most marketable athletes list
- Double Olympic skiing champion Gu and tennis star Raducanu the only athletes with Chinese heritage to make SportsPro Media’s list for 2022
- List topped by Manchester United football icon Cristiano Ronaldo – with Naomi Osaka the highest-ranked Asian athlete at No 6
Eileen Gu has been included in a coveted list of the top 50 most marketable athletes of 2022 – in something of a rarity for Chinese sports stars.
The double Olympic champion freestyle skier features at No 29 on the list, compiled by SportsPro Media – a platform based in London which aspires to “connect and inspire the business world of sport”.
British tennis star Emma Raducanu – a close friend of Gu’s, who like her, has a Chinese mother – is higher up the list at No 12.
Gu received a marketability score of 34.10 from the Sports Pro Media judges. She scored 12.66 out of 20 on brand strength, but only 12.54 out of 50 on audience and reach, with a mark of 8.90 out of 30 for economics.
No other athletes with Chinese heritage featured on the list, which was topped by superstar Manchester United and Portugal footballer Cristiano Ronaldo.
The 37-year-old Ronaldo scored 91.21 – with 11.21 out of 30 on brand strength, and maximum marks on audience and reach, and economics.
