Cristiano Ronaldo effect a boost for Juventus in China as club’s popularity among fans jumps 70 per cent
- The mainland is considered an ‘icon market’ by experts in which personalities are preferred to teams
Cristiano Ronaldo’s move from Real Madrid has seen Juventus’ popularity rocket in China, up nearly 70 per cent by one measure, as top European clubs vie for supremacy in the Asian country.
The Portuguese forward has made his presence felt on the pitch, netting 17 goals in 22 Serie A games to put Juventus well on course to retain their Italian league title.
Ronaldo, who cost Juventus about €110 million (HK$988 million) last summer, was at it again at the weekend, scoring twice before the Turin side were held 3-3 at home by Parma.
Off the pitch, the Portuguese – who turned 34 on Tuesday – has made a similarly emphatic impact in China, the world’s second-biggest economy and home to a growing number of football supporters.
In the week of Ronaldo’s transfer in July last year, Juventus added 308,000 followers across the Twitter-like Weibo, social media and messaging app WeChat, and video app Douyin (known elsewhere as TikTok), the Italian club said.