Southampton's shirts will see LD Sports replace Virgin Media as the main sponsor next season. Photo: Reuters

Premier League side Southampton sign record shirt deal with LD Sports – who are Saints’ new Chinese sponsors?

  • Club confirm biggest deal in their history but fans puzzled by identity of the Chinese company replacing Virgin Media
  • No English-language website for ‘brand new sports content, marketing and entertainment platform’ set to launch later this summer
Topic |   English Premier League

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Southampton's shirts will see LD Sports replace Virgin Media as the main sponsor next season. Photo: Reuters
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