Tottenham shirt sponsor AIA swapped for Cambodian charity ISF in Gareth Bale and Son Heung-min-led romp over Sheffield United

Match jerseys from 4-0 English Premier League win over Sheffield United will be auctioned for charity

Move a part of insurance giant’s long-term partnership with club promoting health and wellness across the Asia-Pacific

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Published: 3:17pm, 4 May 2021Updated: 3:17pm, 4 May 2021

Fans of English Premier League side Tottenham Hotspur may have noticed something unusual about the side’s shirts during their 4-0 win over Sheffield United on Sunday.

The famous white jerseys were not adorned with primary sponsor AIA for the game, instead the insurance giant was swapped out for award-winning Cambodia-based charity Indochina Starfish Foundation (ISF).

Those shirts, including those worn by hat-trick hero Gareth Bale and fellow goalscorer Son Heung-min, will also be auctioned for the sports and education-focused NGO and for the Tottenham Hotspur Foundation, the club’s own charitable arm.

ISF’s logo was also part of the pitchside advertising during the game which was shown globally.

South Korean striker Son Heung-min celebrates scoring Spurs’ fourth goal during the win over Sheffield United. Photo: AFP

“Having the ISF logo on jerseys during an EPL match is a great honour for our organisation, our children and all people in Cambodia. This is not only a great recognition of our work, it is even more a motivation for us to continue supporting thousands of underprivileged children in Cambodia – making a difference, one child at time,” said ISF country manager Vicheka Chourp before the game.

The move was part of AIA’s long-term partnership with Tottenham Hotspur, promoting health and wellness across the Asia-Pacific region, they said.