The Uefa Euro 2020 logo is displayed at Wembley Stadium in London. Photo: EPA
The Uefa Euro 2020 logo is displayed at Wembley Stadium in London. Photo: EPA
Euro 2020

China firms aiming to win big at Euro 2020 – just like Fifa World Cup sponsorships

  • Hisense, Alipay and Vivo are among the 10 major sponsors of the Uefa European Championships that kick off on Friday
  • TikTok and Douyin are also part of the tournament, which runs until July 11 across the continent, as Chinese companies look to grow

The Uefa Euro 2020 logo is displayed at Wembley Stadium in London. Photo: EPA
The Uefa Euro 2020 logo is displayed at Wembley Stadium in London. Photo: EPA
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